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Category: Southeast Asia

VML SG x MHA
Singapore’s MHA spark vigilance through gripping real-life terror simulations
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – In one of the world’s safest cities, a bold reminder has arrived as Singapore’s Ministry of Home Affairs (MHA), together with VML Singapore, has launched “What Would You Do When Terror Strikes?”, a three-part SGSecure social experiment web series designed to reawaken vigilance and readiness...
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MONDAY
monday.com powers up Singapore debut with AI-fuelled brand push
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub. Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how...
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SENTOSA CAMPAIGN
Sentosa invites guests to ‘discover their element’ in new wellness-inspired brand campaign
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
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EAGLE EYE REWARDS
Eagle Eye launches Smart Rewards for real-time loyalty, omnichannel retail
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Eagle Eye, a leading SaaS and AI technology company delivering loyalty, personalised promotions and omnichannel marketing solutions, has launched Smart Rewards—a real-time loyalty, incentive and customer engagement solution within its Smart Checkout suite. The platform enables retailers to...
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Meta
Meta brings Business AI to the Philippines to enhance customer engagement for local businesses
Posted on October 20, 2025
by Lyene Marie Darang
Manila, Philippines — Meta has launched Business AI on Messenger in the Philippines, introducing a new tool aimed at helping local businesses provide faster and more personalised customer engagement through artificial intelligence. The company said the new feature is designed to support the growing demand...
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Alin Dobrea Airwallex
Alin Dobrea joins Airwallex to drive challenger fintech growth across SEA
Posted on October 20, 2025
by Sharona Nicole Semilla
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
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DTI Trustmark extension
PH’s E-Commerce Trustmark registration remains voluntary until December 2025, says DTI
Posted on October 20, 2025
by Lyene Marie Darang
Manila, Philippines — The Department of Trade and Industry (DTI) has announced that registration for the E-Commerce Philippine Trustmark will remain voluntary until December 31, 2025. The update was made on October 15 during the ‘BIDA ANG KONSYUMER: Ensuring a Safe and Reliable E-Commerce Environment’...
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Mintel Report
Consumers to blur age boundaries, seek emotional connection, and push back against algorithms by 2030: report
Posted on October 17, 2025
by Lyene Marie Darang
Singapore — New consumer data from Mintel suggests that by 2030, individuals will reject traditional age expectations, prioritise emotional fulfilment amid digital isolation, and demand greater autonomy over the technologies that shape their daily lives. According to the report, traditional ideas of...
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TAT TVC CAMPAIGN
Thai tourism authority invites travellers to reconnect and heal with ‘unforgettable experience’ campaign
Posted on October 16, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness.  The campaign invites travellers to discover...
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Jobstreet by SEEK launches ‘SMEasy’ campaign to simplify hiring for SMEs
Jobstreet by SEEK launches ‘SMEasy’ campaign to simplify hiring for SMEs
Posted on October 16, 2025
by Teddy Cambosa
The platform also emphasises the importance of using legitimate job portals to reduce the risks of fraudulent applicants and ensure more secure hiring.
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