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Category: Southeast Asia

Singlife, Wonderland
Singlife sponsors ‘Wonderland’ film, highlighting commitment to local talent and financial empowerment
Posted on July 19, 2024
by MARKETECH APAC
Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path to...
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MDEC-DTIL
MDEC hosts Digital Tourism Innovation Lab to boost Malaysia’s tourism tech
Posted on July 19, 2024
by Aliza Carmona
The Malaysia Digital Economy Corporation (MDEC) hosted the Digital Tourism Innovation Lab (DTIL) Demo Day Cohort 2, marking the second phase of an initiative designed to foster tourism tech innovation across Malaysia.
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Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Posted on July 18, 2024
by MARKETECH APAC
As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.
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IMDA launches new digital solutions for retail, security industries to empower SMEs
IMDA launches new digital solutions for retail, security industries to empower SMEs
Posted on July 18, 2024
by MARKETECH APAC
The pilot will run for one year and equip 100 SMEs with sophisticated digital solutions to deepen their digital capabilities, drive digital transformation, and build business resilience for growth in a digital economy.
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CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Posted on July 18, 2024
by MARKETECH APAC
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
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shell-campaign-quest
Shell embarks on an epic quest for more in new campaign with GrowthOps
Posted on July 17, 2024
by Aliza Carmona
Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, 'Kembara Lebih Jauh (Quest for More),' encouraging Malaysians to embrace daily adventures.
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Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users
Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users
Posted on July 17, 2024
by MARKETECH APAC
In the latest enhancement, users can now link their Gojek accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types. In the near future, users will also be able to use their yuu Points to directly offset...
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The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings
The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings
Posted on July 17, 2024
by MARKETECH APAC
The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR. 
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Malaysians still inclined to spend and reward themselves despite caution over rising cost of living
Malaysians still inclined to spend and reward themselves despite caution over rising cost of living
Posted on July 16, 2024
by MARKETECH APAC
According to the report, low and medium-income consumers – categorised by their household income of those less than RM4,000 and those averaging between RM4,000 to RM9,000, respectively – reward themselves through functional spending, e.g eating out, groceries, homecooked food, and food delivery. 
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NETS, DDB
NETS, DDB Group Singapore launches 'Tappy Cat' campaign to promote contactless payments 
Posted on July 16, 2024
by MARKETECH APAC
A series of 15-second videos featuring NETS merchant categories—such as local restaurants, hair salons, and grocery stores—are the focal point of the social media-first campaign. The movies depict the exploits of NETS Tappy Cat, who uses an ATM or debit card to tap its way to faster and simpler fulfilment,...
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