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Category: Southeast Asia

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City Vision partners with Broadsign SSP to enhance programmatic DOOH offering in Indonesia
Posted on November 27, 2024
by Aliza Carmona
Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.
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We Are Social Singapore welcomes Caroline So as head of account management
Posted on November 27, 2024
by Aliza Carmona
Socially-led creative agency We Are Social Singapore has named Caroline So as its new head of account management, tasking her with driving client growth, leading new business development, and enhancing operational models to strengthen the agency’s service delivery.
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Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Posted on November 27, 2024
by Teddy Cambosa
Through this campaign, Cebu Pacific aims to invite travelers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home. 
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What's NEXT in Marketing: Why data-driven marketing's success lies in balancing chasing and predicting trends
What's NEXT in Marketing: Why data-driven marketing's success lies in balancing chasing and predicting trends
Posted on November 27, 2024
by MARKETECH APAC
The key to success lies in embracing an agile, data-driven approach that prioritises real-time insights and responsiveness.
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Get carded: Revolut Singapore on changing the student finance game with its debit card vending machine at NUS
Posted on November 27, 2024
by Aliza Carmona
MARKETECH APAC spoke with Raymond Ng, CEO of Revolut Singapore, to delve into the vision and impact of this initiative. In this conversation, Ng explored the inspiration behind the concept and how it aims to empower students by transforming the way they approach and manage their finances.
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MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO
MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO
Posted on November 26, 2024
by Teddy Cambosa
For them, this strategic step aims to accelerate expansion and strengthen its position as a leader in the non-grocery retail industry in Indonesia.
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Singaporean users earn the most from selling secondhand goods, averaging S$2,000 in 2024: report
Posted on November 26, 2024
by Aliza Carmona
A report from Carousell reveals that Singaporean users earned the highest in the region this year, averaging S$2,000 from selling secondhand items on the platform.
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Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Posted on November 26, 2024
by Teddy Cambosa
Malaysia’s digital economy has progressed towards profitability while maintaining double-digit growth for GMV. Deeper digital participation among users, effective monetisation strategies, and the recovery of pandemic-impacted sectors are expected to drive continued growth.
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PropertyGuru launches first reality TV show; highlights finding, creating a home in SG
PropertyGuru launches first reality TV show; highlights finding, creating a home in SG
Posted on November 26, 2024
by Teddy Cambosa
Beyond the competition, the series also spotlights the deeper stories of the people and neighborhoods that make a house a home, celebrating the connections and aspirations behind each property journey.
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GrabFood traverses diverse Filipino cuisine in ‘Food Speak’ campaign with Publicis JimenezBasic
GrabFood traverses diverse Filipino cuisine in ‘Food Speak’ campaign with Publicis JimenezBasic
Posted on November 25, 2024
by Fatima Baduria
Through the ‘Food Speak’ campaign, GrabFood celebrates the wide food selection in the country, varying in each city and region.
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