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Category: Southeast Asia

Emily Poon SID CEO
Ex-Ogilvy’s Emily Poon named as Singapore Institute of Directors’ new CEO
Posted on February 6, 2026
by Sharona Nicole Semilla
Singapore – The Singapore Institute of Directors (SID) has appointed Emily Poon as its new chief executive officer, following an extensive search over several months.  She will join as CEO-designate from 1 March and succeed Terence Quek as CEO from 1 May. Poon brings more than 20 years of experience...
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SkyOrb Cabins Video Series
SkyOrb Cabin leads Mount Faber’s new audience-led brand video series
Posted on February 6, 2026
by Sharona Nicole Semilla
Singapore – Mount Faber Leisure Group has launched a new brand video series spotlighting the SkyOrb Cabins, following the addition of 13 new cabins that nearly triple the fleet on the Singapore Cable Car’s Mount Faber Line to 20. The four-part series adopts an audience-first storytelling approach, introducing...
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iconsiam cny
ICONSIAM blends culture and commerce with large-scale Chinese New Year festival
Posted on February 6, 2026
by Melissa Reyes
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park.  The celebration is being hosted in collaboration...
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HeritageSG x Tencent
HeritageSG, Tencent team up to transform Children’s Museum learning with WonderBot 2.0
Posted on February 5, 2026
by Sharona Nicole Semilla
Singapore – HeritageSG and Tencent have formed a strategic partnership to introduce immersive, game-based learning and conversational AI across HeritageSG’s institutions and programmes, beginning with the launch of WonderBot 2.0 at the Children’s Museum Singapore (CMSG). WonderBot 2.0 debuts as part...
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DKT Fiesta campaign 2026
Fiesta launches campaign urging couples to rediscover excitement in their relationships
Posted on February 5, 2026
by Aliza Carmona
Indonesia – Fiesta, the condoms and lubricant brand under DKT, has launched a new campaign encouraging long-term couples to explore, experiment, and rediscover fun and connection in their relationships. Titled “XXXploration Can Be Fun”, the campaign centres on the idea of rekindling curiosity, communication,...
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MSIG Singapore
MSIG Insurance appoints Tilt to lead year-long creative campaigns
Posted on February 5, 2026
by Sharona Nicole Semilla
Singapore – Singapore-based creative agency Tilt, part of HM International Holdings Limited, has been appointed by MSIG Insurance (Singapore) following a competitive pitch. Under the retainer, Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, producing digital assets including...
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Mister Potato blends nostalgic kung fu films with limited snack product launch in new CNY campaign
Mister Potato blends nostalgic kung fu films with limited snack product launch in new CNY campaign
Posted on February 5, 2026
by Teddy Cambosa
The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.
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UOB Perx partner feature main
UOB and Perx: From delight to data-driven engagement
Posted on February 5, 2026
by MARKETECH APAC
  In the fast-evolving world of digital banking, customer engagement is no longer about points, stamps, or giveaways – it’s about creating emotional moments that shape behaviour. Few brands have understood this better than UOB, one of Southeast Asia’s leading banks, and its long-time technology...
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Art Walk by Ayala Land 2026
Ayala Malls’ new initiative brings local, international artworks across public, commercial spaces
Posted on February 4, 2026
by Lyene Marie Darang
Manila, Philippines — Several Ayala Malls in Makati are hosting ‘Art Walk by Ayala Land’, an initiative that brings artworks by Filipino and international artists into public and commercial spaces across the city. Running from January 30 to February 8, the programme coincides with ‘Art Fair Philippines’...
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Marrybrown’s new CNY campaign reflects generational connections through cultural storytelling
Marrybrown’s new CNY campaign reflects generational connections through cultural storytelling
Posted on February 4, 2026
by Teddy Cambosa
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
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