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Category: Southeast Asia

We Are Social promotes Naiyen Wang as managing director for SEA
We Are Social promotes Naiyen Wang as managing director for SEA
Posted on March 12, 2025
by Fatima Baduria
Creative agency We Are Social has appointed Naiyen Wang as its managing director for Southeast Asia (SEA).
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Dove fosters body positivity among Filipina athletes in latest campaign
Dove fosters body positivity amongst Filipina athletes in latest campaign
Posted on March 11, 2025
by Fatima Baduria
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
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dentsu indonesia pocari sweat horror ramadan
Pocari Sweat’s Ramadan ad redefines hydration awareness with horror-comedy twist via Dentsu Indonesia
Posted on March 11, 2025
by Aliza Carmona
Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the importance of staying hydrated during the fasting season. Titled “Cairan Tubuh Bocor, Emang Bikin Horor” (“Losing Body Fluids?...
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HSBC Singapore launches exclusive entertainment platform for Premier Mastercard cardholders
HSBC Singapore launches exclusive entertainment platform for Premier Mastercard cardholders
Posted on March 11, 2025
by Fatima Baduria
HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
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SM Supermalls advocates for a waste-free community through ‘Trash to Cash’ initiative
SM Supermalls advocates for a waste-free community through ‘Trash to Cash’ initiative
Posted on March 10, 2025
by Fatima Baduria
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash. 
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apple indonesia iphone certification sales 2025
Indonesia grants Apple certification for iPhone 16, but sales still on hold
Posted on March 10, 2025
by Aliza Carmona
Indonesia – Apple has reportedly secured local content certificates from Indonesia’s industry ministry for 20 products, including the iPhone 16. However, the company still requires approvals from other ministries before it can begin sales. According to a recent Reuters report, ministry spokesperson Febri...
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ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
Posted on March 10, 2025
by Fatima Baduria
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
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IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
Posted on March 10, 2025
by Fatima Baduria
Zachary Lim has been appointed as head of IPG Mediabrands Singapore, the media holding company under Interpublic Group.
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Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Posted on March 10, 2025
by Teddy Cambosa
Coca-Cola and popular K-pop girl group NewJeans–also known as NJZ–have collaborated in turning an ordinary laundromat in Malaysia into an epic pop-culture playground from March 12-15, 2025. Said activation is done in partnership with WPP OpenX, led by Ogilvy Singapore.
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Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Posted on March 7, 2025
by Fatima Baduria
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
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