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Category: Southeast Asia

[Campaign Film] UOB x Make Tomorrow Yours
UOB launches regional brand campaign with film on sacrifice, growth, and returning home
Posted on May 26, 2026
by Sharona Nicole Semilla
Singapore – UOB has launched a new regional brand platform for its personal financial services business, rolling out an emotional campaign centred on ambition, sacrifice, and the difficult choices tied to personal growth. Created with BBH Singapore, the campaign introduces “Make Tomorrow Yours”, a long-term...
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Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV
Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV
Posted on May 26, 2026
by MARKETECH APAC
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
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Disney Run to make Southeast Asia debut in Singapore in July 2026
Disney Run to make Southeast Asia debut in Singapore in July 2026
Posted on May 25, 2026
by Teddy Cambosa
The race will also include themed race essentials such as drawstring bags, finisher’s towels, medals and race bibs featuring Disney characters.
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Ticketmaster enters Philippine market through partnership with SM Prime
Ticketmaster enters Philippine market through partnership with SM Prime
Posted on May 23, 2026
by Teddy Cambosa
SM Ticketmaster combines Ticketmaster’s ticketing technology and fraud prevention capabilities with SM Prime’s local market experience and operations.
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‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
Posted on May 22, 2026
by Teddy Cambosa
The campaign was done alongside Kaki Sosial, the dedicated social content studio of Ballsy Group.
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Spritzer Flow with Joy brand refresh main
Spritzer launches ‘Flow With Joy’ in first major brand refresh in decades
Posted on May 22, 2026
by Aliza Carmona
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
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team lewis SG new office main
TEAM LEWIS expands Singapore operations with new state-of-the-art production studio
Posted on May 22, 2026
by Aliza Carmona
Singapore – Global marketing agency TEAM LEWIS Singapore has opened its new office at Orchard Gateway @ Emerald, featuring a state-of-the-art creative studio designed to support its global client base. The Singapore studio includes a 5.4m x 2.8m LED wall and marks the agency’s second studio investment...
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A&W Malaysia social media ACTSTITUDE
A&W Malaysia hands social media retainer to ACTSTITUDE
Posted on May 22, 2026
by Aliza Carmona
Malaysia – A&W Malaysia has appointed ACTSTITUDE as its social media agency to manage its digital platforms and support brand campaign execution. As part of the remit, the agency will be responsible for managing A&W Malaysia’s digital platforms, including Facebook, Instagram, TikTok, the website,...
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Little Caesars MY launch main
Little Caesars brings HOT-N-READY menu to Malaysia with first store launch in May 2026
Posted on May 22, 2026
by Aliza Carmona
Malaysia – US pizza chain Little Caesars is set to enter Malaysia with its first restaurant scheduled to open in Damansara on May 24, 2026. The first outlet will be located at 39G, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor. Additional locations are expected to open in the following...
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TBWASMP, Planet Water Foundation 2026
TBWA\SMP, Planet Water Foundation launch Chrome extension to offset water footprint from genAI use
Posted on May 22, 2026
by Lyene Marie Darang
Manila, Philippines – Creative agency TBWA\SMP has partnered with Planet Water Foundation to launch “Bottle It Back”, a Chrome extension designed to help users offset the water footprint associated with generative AI use. The launch comes amid growing attention on the environmental impact of AI technologies,...
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