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Category: Southeast Asia

Pizza Hut SG appoints TEAM LEWIS as agency of record for integrated comms
Pizza Hut SG appoints TEAM LEWIS as agency of record for integrated comms
Posted on February 9, 2023
by Teddy Cambosa
The mandate, which started in January this year, will aid Pizza Hut Singapore in amplifying its brand story and bring its passion and celebration of pizzas to life.
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PH tallies 1.2m breached users in 2022: report
PH tallies 1.2m breached users in 2022: report
Posted on February 9, 2023
by Teddy Cambosa
According to the report, the new statistic was 70.2% less than the previous year. It is estimated that 11 in 1,000 people in the Philippines are affected by a data breach.
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Malaysian CNY ads 2023 featured img
Eyes here, everybunny! Here are the top 10 CNY ads on YouTube from Malaysia for 2023
Posted on February 8, 2023
by Jamaica Marciano
Find out the top 10 CNY ads on YouTube made by these Malaysian brands.
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Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Posted on February 7, 2023
by Maureen Basa
Google's report identified three key consumer trends amongst Singaporeans that marketers can leverage to optimise their marketing strategies.
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Rabbit’s Tale agency appoints Songkran Sethesompobe
Thai marketing agency Rabbit’s Tale appoints Jod Songkran Sethesompobe to its advisory board
Posted on February 7, 2023
by Jamaica Marciano
Songkran will help in strengthening the agency's mission to create new trends and disruptions in the advertising industry in Thailand.
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Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Posted on February 7, 2023
by Maureen Basa
In the new role, Waikuan Wong will be responsible for the direct channel commercial and overall marketing for Malaysia Airlines' businesses.
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Flash Coffee
Amadea Choo appointed as Flash Coffee’s new head of marketing in SG
Posted on February 6, 2023
by Teddy Cambosa
She brings into Flash Coffee a proven track record of driving growth and success in various industries, including e-commerce, fashion, retail, and start-ups that come with her remarkable decade of experience in the field.
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Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Siddarth Malhotra named new CEO of Dentsu Creative Vietnam
Posted on February 6, 2023
by MARKETECH APAC
The appointment is an elevation where Malhotra served as managing director of the division for three years prior to moving into the current CEO position.
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GroupM’s addressable TV solution Finecast officially launches in the Philippines
GroupM’s addressable TV solution Finecast officially launches in the Philippines
Posted on February 6, 2023
by Teddy Cambosa
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
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SEA marketers to increase retail media spend within 12 months: report
SEA marketers to increase retail media spend within 12 months: report
Posted on February 3, 2023
by Teddy Cambosa
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
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