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Category: Southeast Asia

HSBC Singapore launches exclusive entertainment platform for Premier Mastercard cardholders
HSBC Singapore launches exclusive entertainment platform for Premier Mastercard cardholders
Posted on March 11, 2025
by Fatima Baduria
HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
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SM Supermalls advocates for a waste-free community through ‘Trash to Cash’ initiative
SM Supermalls advocates for a waste-free community through ‘Trash to Cash’ initiative
Posted on March 10, 2025
by Fatima Baduria
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash. 
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apple indonesia iphone certification sales 2025
Indonesia grants Apple certification for iPhone 16, but sales still on hold
Posted on March 10, 2025
by Aliza Carmona
Indonesia – Apple has reportedly secured local content certificates from Indonesia’s industry ministry for 20 products, including the iPhone 16. However, the company still requires approvals from other ministries before it can begin sales. According to a recent Reuters report, ministry spokesperson Febri...
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ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
ZALORA weaves tradition with style in ‘ZALORAYA’ campaign redefining modest wear
Posted on March 10, 2025
by Fatima Baduria
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
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IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
IPG Mediabrands taps Zachary Lim to spearhead Singapore operations
Posted on March 10, 2025
by Fatima Baduria
Zachary Lim has been appointed as head of IPG Mediabrands Singapore, the media holding company under Interpublic Group.
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Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
Posted on March 10, 2025
by Teddy Cambosa
Coca-Cola and popular K-pop girl group NewJeans–also known as NJZ–have collaborated in turning an ordinary laundromat in Malaysia into an epic pop-culture playground from March 12-15, 2025. Said activation is done in partnership with WPP OpenX, led by Ogilvy Singapore.
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Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Around 90% of viewers in Indonesia, Thailand prefer quality of professional videos over social videos: report
Posted on March 7, 2025
by Fatima Baduria
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
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YouBiz forges partnership with TikTok to boost financial, advertising solutions
YouBiz forges partnership with TikTok to boost financial, advertising solutions for Singaporean businesses
Posted on March 7, 2025
by Fatima Baduria
YouBiz, YouTrip’s financial platform, is teaming up with TikTok for Business to boost its financial and advertising solutions for businesses in Singapore.
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PTT Station slams internet myths to fuel truth in latest ad with Yell
PTT Station slams internet myths to fuel truth in latest ad with Yell
Posted on March 7, 2025
by Fatima Baduria
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth.
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What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
Posted on March 7, 2025
by MARKETECH APAC
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
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