Category: Southeast Asia
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
There isn’t a fixed number of communication styles and theories in existence, but a common premise is that it starts with either the purpose or the sender, depending on which lecture one attended. Hence, CIMB Bank Philippines’ newly appointed Head of Marketing Communications, Nikki Constantino, argues...
Singapore – COCO PR & Communications Agency has been appointed strategic communications partner for Devialet in Singapore, following a competitive pitch as the luxury audio firm steps up its presence in the city-state. The year-long retainer will see the agency handle brand building and campaign...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
The agency said the new mandates reflect early market traction after entering the Malaysian market and highlight its ability to secure work across multiple sectors shortly after launch.
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
Singapore – Vistar Media is strengthening its Singapore team with three new appointments, as programmatic digital out-of-home (DOOH) gathers pace across Southeast Asia. The firm, part of T-Mobile Advertising Solutions, has named Haravin K as Senior Business Director, Dawn Neca as Account Director, and...
Through the partnership, the airline aims to better engage international travellers across multiple markets while reinforcing its position as Malaysia’s national carrier.
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
