Category: Southeast Asia
The Ministry of Digital Development and Information has collaborated with Hogarth Worldwide for its latest music video celebrating Hari Raya.
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
Instant noodles brand Payless has teamed up with digital advertising agency AdSpark to launch the ‘Payless Bigatin Promo,’ a digital solution to revolutionise shoppers’ experiences.
Indonesia – VinFast, the Vietnamese electric vehicle manufacturer under Vingroup, has signed a Memorandum of Understanding (MoU) with vehicle distributor PT Aribi Amartapura (Amarta) to accelerate the expansion of its showroom network in Indonesia. Under the agreement, VinFast will tap into Amarta’s...
In an exclusive conversation with MARKETECH APAC, Roche stated that as the newly appointed CMO for Globe Telecom, she will focus on amplifying the brand’s effectiveness by enhancing coverage, sharpening their master brand impact, and driving brand lift to solidify competitive edge.
Streaming platform Max has unveiled activations for the HBO Original series ‘The White Lotus’ across Bangkok, Thailand.
Local retail company National Book Store has pulled out money envelopes from its ‘election materials essentials’ collection following a request from the Philippines Commission on Elections (COMELEC), according to a report from the Philippine Daily Inquirer.
Kuala Lumpur, Malaysia – Maybank has announced a collaboration with TikTok Shop to launch a multi-market upskilling and digitalisation programme for small and medium enterprises (SMEs) in the ASEAN region. Said initiative marks the first partnership of its kind between a financial institution and...
Globe Business, the corporate arm of telecommunications company Globe, is inspiring enterprises to boldly transform in its latest campaign.
Indonesia – As a dynamic hub in Southeast Asia’s marketing ecosystem, Indonesia is at the forefront of innovation and digital transformation. With brands striving to adapt to evolving consumer behaviours and leverage emerging technologies, staying ahead is more critical than ever. To continue empowering...
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