Category: Southeast Asia
The marketing community in the Philippines, a mobile-first economy, is getting the opportunity to boost its strategies with the arrival of AppsFlyer’s first-ever Mobile Attribution & Marketing Analytics (MAMA) event in Manila.
To add to the excitement, MR D.I.Y. is teaming up with popular local actor Syafiq Kyle, who makes a special cameo in the retailer’s web film as a seller of banana fritters, cakes and milkshakes. The campaign’s five-minute web film takes a heartwarming yet humorous look at the true essence of Hari Raya...
Entertainment company Sanrio is defending its intellectual property (IP) rights in its new campaign across Southeast Asia, a crucial market for the company.
The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.
Salesforce, a customer relationship management company, has pledged a five-year, US$1b investment in Singapore, solidifying its commitment to the innovation of a significant growth market for the company.
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
With ‘BrandSync360’, the platform empowers brands with the tools to monitor, measure, and optimise their communication activities with unprecedented precision and clarity, bridging the gap left by traditional brand health trackers that struggle to keep pace with today's dynamic marketing landscape.
Creative agency We Are Social has appointed Naiyen Wang as its managing director for Southeast Asia (SEA).
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the importance of staying hydrated during the fasting season. Titled “Cairan Tubuh Bocor, Emang Bikin Horor” (“Losing Body Fluids?...
