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Category: Southeast Asia

ALL FEAT IMAGES (9)
AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
Posted on May 22, 2023
by MARKETECH APAC
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
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Grab PH on ₱9m fine: We will evaluate our legal options
Grab PH on ₱9m fine: We will evaluate our legal options
Posted on May 19, 2023
by Teddy Cambosa
A spokesperson for Grab Philippines said that while they are surprised with the new fine PCC has given them, they are glad that the PCC has finally come to a decision on the disbursement mechanism for the remaining administrative fees.
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SEA team of McCann Worldgroup unveils new senior appointments
SEA team of McCann Worldgroup unveils new senior appointments 
Posted on May 18, 2023
by MARKETECH APAC
The network has recently been restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region.
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Vivek Satpathy appointed as new general manager for BBDO Indonesia
Vivek Satpathy appointed as new general manager for BBDO Indonesia
Posted on May 18, 2023
by Teddy Cambosa
In this new role, Satpathy will spearhead the expansion of client services and business development within the agency.
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Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour
Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour
Posted on May 18, 2023
by Teddy Cambosa
The campaign was first launched in June 2022, which has then gained support from various stakeholders, including commercial partners, the academe, and lawmakers.
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Amobee appoints Carol Tay as country director for SEA
Amobee appoints Carol Tay as country director for SEA
Posted on May 17, 2023
by Teddy Cambosa
In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.
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Tune Protect continues Raya celebrations in new road safety ad
Tune Protect continues Raya celebrations in new road safety ad
Posted on May 17, 2023
by Maureen Basa
The ad featured Tune Protect’s Mascot, T.P., which served as a symbol of ease to access the digital ‘Motor Easy’ Insurance package.
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Boutique PR agency launches online academy for startups and SMEs in Singapore
SG-based boutique PR agency launches online academy for startups and SMEs
Posted on May 17, 2023
by MARKETECH APAC
Grow Public Relations has launched Reputation Mastery (RM), an online PR academy tailored specifically for startups and SMEs.
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The current state of on-ground activations in Vietnam: moving away from the remnants of socially-constrained brand interactions
The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions
Posted on May 16, 2023
by MARKETECH APAC
How have on-ground activations evolved from pre-pandemic to now? Three creative leaders from Vietnam sit down with us to share their insights.
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Grab PH slapped with ₱9m fine amidst refund delays
Grab PH slapped with ₱9m fine amidst refund delays
Posted on May 16, 2023
by Teddy Cambosa
PCC has slapped Grab Philippines a new ₱9m fine (~US$160k) amidst delays in its refund to customers. This is more than three years after the PCC first ordered the reimbursement to Grab.
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