Category: Southeast Asia
Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).
Following this, the commission stated that they commenced an investigation following a complaint on the advertisement. According to the complaint, the promotion promised “unlimited free delivery on all restaurants” for Pandapro subscribers.
Launched in collaboration with Google Cloud, the Prudential AI Lab integrates advanced technology into the company’s operations and services.
Atome Financial has secured a syndicated credit facility of up to US$200m, led and arranged by Hong Kong and Shanghai Banking Corporation Limited (HSBC), to support its expansion and financial inclusion initiatives across Southeast Asia.
At the heart of this campaign is the iconic GHTK green tape, which Dentsu Redder has redesigned with a digital pixelated effect to symbolize GHTK’s tech-forward evolution and the bridge-ways it creates for Vietnamese merchants to connect supply and demand to deliver growth.
United Overseas Bank has collaborated with Samsung Ads to launch a multi-country connected TV (CTV) campaign across Southeast Asia during a key sporting event.
More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
Brand and design consultancy Elmwood has appointed Claudia Li and Jean Chen as group account directors to strengthen its leadership team in Singapore.
Apple Inc. is reportedly planning a US$100m investment in Indonesia in an effort to convince the government to lift its sales ban on the iPhone 16.
Studio Birthplace is highlighting the plight of indigenous people fighting to protect the wilderness in a new film produced with Heckler Singapore.
