Category: Southeast Asia
In the film, ZALORA showcases a relatable bond between two sisters across the years, with Hari Raya further strengthening the genuine love that they don’t usually show for each other on normal days.
For Ong Hock Chuan, Maverick Indonesia’s co-founder and managing partner, there is no exciting secret or formula to successfully lead an agency like Maverick. Instead, he only emphasises that leading is not an easy task, in which he stresses that one must simply lead and work with meaning and fulfil...
Said acquisition also aligns with CCEP's expansion into Australia, Pacific & Indonesia (API) which began in 2021.
In 2023, tech-focused roles took nine spots in Indeed’s top twenty list, whereas this year, only software engineers feature, with this current list also veering towards engineering and managerial roles.
Tolerance for bad customer service dwindles across Southeast Asia as consumers cut spending with a brand more than half the time after receiving poor service, research from Qualtrics XM reported.
Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most used social media platform (74.7%) with local users clocking an average of 978 sessions per month in its Android app.
Three in five consumers in Indonesia are planning to spend more than Rp 3 million+ on Ramadan shopping this year, a research report by InMobi and Glance revealed.
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
MARKETECH APAC checked both stock disclosures of PLDT and ABS-CBN for further information, but no other details of the reason for the acquisition cancellation have been disclosed as of this writing.
Advertising agency Leo Burnett has appointed Prasert Vijitpawan as the new chief creative officer in Thailand.
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