Category: Southeast Asia
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare brand ANESSA while positioning Thailand as a travel hub. The initiative unites Shiseido, TAT, Alipay+, and King...
The model allows operators to expand content and share advertising revenue without additional hardware investment, which the companies say offers a sustainable way to increase average revenue per user (ARPU).
Manila, Philippines – Online businesses operating in the Philippines have until the end of the month, September 30, 2025, to register for the E-Commerce Philippine Trustmark (Trustmark), according to the Department of Trade and Industry (DTI). The requirement, outlined in a Department Administrative...
The collaboration is designed to create branded digital journeys for clients by tapping into Versa’s expanding financial user base. Since its launch in 2021, Versa has facilitated more than RM3 billion in deposits.
![[Media Asset] NP Digital leads Pos Malaysia’s digital transformation and customer growth](https://marketech-apac.com/wp-content/uploads/2025/09/Media-Asset-NP-Digital-leads-Pos-Malaysias-digital-transformation-and-customer-growth.jpg)
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence,...
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting...
Manila, Philippines — The Department of Trade and Industry (DTI) has signed a memorandum of understanding (MOU) with DHL Group Philippines aimed at enhancing the export readiness of micro, small, and medium enterprises (MSMEs). The collaboration seeks to provide logistics advisory support and knowledge-sharing...
The cake comes in ZUS-themed packaging that incorporates the coffee chain’s signature blue and the Malaysian flag, available for both whole cakes and slices.
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT following a competitive pitch. The appointment signals a bold step for the Tomei Group brand as it redefines its place...
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
