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Category: Southeast Asia

Naomi Neo
YouTube, SG’s Ministry of Home Affairs taps local YouTuber Naomi Neo on creating awareness campaign to combat scams
Posted on April 17, 2024
by MARKETECH APAC
Neo's idea of using humour to highlight how vulnerable people are to scams was noteworthy for its ability to convey important lessons in an entertaining way. She will collaborate with Minister of State Sun Xueling on this specialised content in order to provide readers with even more insightful advice...
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Grab, Jaya Grocer to elevate retail media advertising in MY through O2O integration
Grab, Jaya Grocer to elevate retail media advertising in MY through O2O integration
Posted on April 17, 2024
by Teddy Cambosa
Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain.
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MG Motor makes electrifying debut in Malaysia, promising style and innovation
MG Motor makes electrifying debut in Malaysia, promising style and innovation
Posted on April 17, 2024
by Brandon Yulolo
To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.
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MARKETECH-PHOTOS-_1_
KFC artfully celebrates Thailand’s rich cultural heritage in new Songkran Bucket 2024
Posted on April 16, 2024
by Aliza Carmona
As a special tribute to the beloved Songkran Festival, KFC Thailand has released its newest ‘Songkran Bucket 2024’ that holds a yummy celebration of the country’s rich cultural heritage.
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Levi Strauss & Co. to reopen largest Levi's store in SEA at Bangkok
Levi Strauss & Co. to reopen largest Levi's store in SEA at Bangkok
Posted on April 16, 2024
by Teddy Cambosa
This reopening also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.
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Malaysia Aviation Group’s first Raya film a heartfelt tribute to those who keep air travel safe
Malaysia Aviation Group’s first Raya film a heartfelt tribute to those who keep air travel safe
Posted on April 16, 2024
by Teddy Cambosa
For MAG, the Raya film aims to express their sincere gratitude towards people not only within their organisation, but also those who work in the service industry for their dedication and hard work during the Hari Raya holidays.
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MARKETECH-PHOTOS-_1_
Raya season brings out everyone’s inner mak-ster chef in new Prego campaign with MBCS
Posted on April 15, 2024
by Aliza Carmona
MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has officially released the latest Prego campaign film that shows mothers turning into chefs in time for the upcoming Raya festive season.
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Ogilvy Malaysia’s campaign for Kimberly Clark turns kitchen essential into fitness hero
Posted on April 15, 2024
by Aliza Carmona
Multinational personal care corporation Kimberly Clark has partnered with Ogilvy Malaysia to launch its newest ‘Scott Calorie Absorber Pro’ campaign, taking a new approach to health and wellness with Scott Kitchen Towel.
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EYE Indonesia taps Broadsign to reimagine regional OOH offering
EYE Indonesia taps Broadsign to reimagine regional OOH offering
Posted on April 15, 2024
by Teddy Cambosa
Among the EYE Indonesia OOH inventory powered by Broadsign is the company’s cutting-edge LED Videotron network, which is installed in high-traffic areas. From its urban centers to roadside installations, and screens in bustling public spaces, the network sets a new standard in outdoor advertising. 
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Hoppr & Magnite
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
Posted on April 12, 2024
by MARKETECH APAC
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
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