Category: Southeast Asia
lan B Media's premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because...
In a stock filing by the company dated April 4, MRC Allied said that it will purchase the 31.20% ownership interest from venture capital holding firm Dolphin Fire Group. With this, MRC Allied will become RHC’s largest stakeholder.
The National Library Board has teamed up with LePub APAC to launch an innovative project called ‘Playbrary’ that turns books into games with the aim of reviving reading.
Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco's social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content...
Under the appointment, GOVT Singapore will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work.
RHB has launched its latest film ‘Lembaran Baharu’ (Forgiveness) alongside creative agency FCB SHOUT, featuring a dramatic reenactment of ‘the most unforgettable case’ of Malaysian lawyer Ahmad Zaharil Muhaiyar’s long and illustrious career.
For MARKETECH APAC's latest Milestone Series, we spoke with Mediko Azwar, chief marketing officer of Bluebird, to talk about one of his greatest milestones — creating a positive impact through organising sustainable initiatives and training future marketing and business leaders.
This program marks the first edition of TikTok Academy's strategic initiatives in Southeast Asia for agency partners, emphasising their commitment to the media industry and nurturing future leaders within the industry.
Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
PHD Malaysia announced it will also handle the Singapore market for Vinda Malaysia business as part of its expanded remit starting Q1 2024.
