Category: Southeast Asia
The world changed for many when the pandemic struck. It was the same thing for Laureana Gladys Basinillo, CEO and founder of Intersections Communications Inc., but for a greater value—Intersections Communications, Inc., happened. Right at the height of a global concern where the whole industry became...
In this latest MARKETECH APAC feature, we recently caught up with Henry Christian, head of loyalty, marketing & partnerships at Metro Singapore to discuss this partnership and what this means for the future of lifestyle retail in Singapore in the years to come.
Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than half of Vietnamese shoppers (53%) say reliable delivery matters most, outweighing lower fees (45%), and matching calls for better package...
Indonesia – Eyden Indonesia and Danone clinched the Grand Prix titles for Agency and Brand of the Year respectively, while Glance and PT Media Innity Indonesia shared the honours for MarTech of the Year at the inaugural NEXT Awards Indonesia 2025, held on September 18 at Pullman Jakarta Central Park....
Singapore – Milieu Insight has announced the appointment of Daniel Ng as its new regional chief revenue officer of the APAC region, as the decision intelligence company seeks to strengthen its commercial strategy and expand its presence across the region. In a LinkedIn post, Ng shared his excitement...
With the current advertising landscape more equipped by technology and AI advancements, no border is prohibited to be crossed—even the ones formerly divided by screens. In the concept of online-to-offline advertisements, a single digital engagement can drive an offline transaction, one that sends a customer...
Singapore – Fresh out of the oven and into the hearts of Singaporeans, Filipino café icon Mary Grace made its local debut with Batch #001, a three-day online-exclusive pop-up from September 11 to 13. “We’re really excited to bring the goodness of home from the Philippines all the way to Singapore,”...
Unlike conventional automotive advertisements, footage of the run was shot, edited and uploaded in real time as the event unfolded.
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data. ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
Manila, Philippines – Southeast Asian digital finance platform Atome and Philippine digital bank Maya Bank have announced a loan channelling partnership worth ₱2.75 billion (approximately US$48 million). The initiative aims to broaden access to credit in the Philippines, particularly for underserved...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)