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Category: Southeast Asia

Mad Max
Havas Play’s campaign for Warner Bros. gives iconic Singapore ice cream bike a Mad Max makeover
Posted on June 4, 2024
by MARKETECH APAC
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore's ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given...
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Google announces completion of new data center, cloud region campus expansion in SG
Google announces completion of new data center, cloud region campus expansion in SG
Posted on June 4, 2024
by Teddy Cambosa
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore. 
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Heineken
Heineken Silver invites Vietnamese football fans to ‘Enjoy the Smoothness’ by celebrating goals in real-time
Posted on June 4, 2024
by MARKETECH APAC
The "Enjoy the Smoothness" campaign works as follows–Heineken gives fans instantaneous discounts on Heineken Silver through Grab for each goal during live football games that is celebrated with a player sliding smoothly. 
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chew-appointment
StackAdapt names Deirdre Chew as new director of sales for Southeast Asia
Posted on June 4, 2024
by Aliza Carmona
StackAdapt, a multi-channel advertising platform, has announced the appointment of Deirdre Chew as its new director of sales for Southeast Asia to advance the company’s growth plan in the Asian region.
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Apple Malaysia
Apple to open inaugural store in Malaysia, expands presence in Asia
Posted on June 3, 2024
by MARKETECH APAC
Apple will open its first store in Malaysia, becoming the company's newest location as it expands across Asia. It is the first Apple Store to open in Malaysia, creating a whole new set of potential for both the brand and its dedicated customers. 
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Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Posted on June 3, 2024
by Teddy Cambosa
Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.
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bmw-car
BMW tops list of most considered car brands amongst Singaporean camping enthusiasts: YouGov report
Posted on June 3, 2024
by Aliza Carmona
Over three in five (42%) Singaporeans who enjoy camping or caravanning during holidays consider automotive brand BMW to be a ‘leader in innovation and technology’, a survey by YouGov found.
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Golin Singapore appoints Rafidah Rashid as group managing director
Golin Singapore appoints Rafidah Rashid as group managing director
Posted on June 3, 2024
by Brandon Yulolo
In her new role, Rashid will be working across Golin’s agency brands, providing centralised leadership and strategic direction.
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darlie-campaign
FCB Shout leads Darlie Malaysia's brand refresh with launch of new comprehensive campaign
Posted on May 31, 2024
by Aliza Carmona
Oral care brand Darlie Malaysia has partnered with The Shout Group’s creative arm, FCB Shout, to introduce its newest brand campaign titled ‘Closer with a Smile’.
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SEA remains as leading Muslim tourist destination, Indonesia and Malaysia tie for top spot
SEA remains as leading Muslim tourist destination, Indonesia and Malaysia tie for top spot
Posted on May 31, 2024
by Teddy Cambosa
The report noted that Indonesia and Malaysia both ranked in the list of leading destinations by the Non-Organization of Islamic Cooperation (OIC), as well as scoring favourably on ease of entry and quality of tourism infrastructure for both Muslim and non-Muslim travellers.
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