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Category: Southeast Asia

NOTION AI FATIGUE
Seven in ten Singapore workers frustrated with AI tools, survey shows
Posted on October 3, 2025
by Sharona Nicole Semilla
Singapore – Artificial intelligence may be one of the most talked-about technologies in Singapore’s offices, but most workers say it is not living up to the hype.  A new survey by Notion shows that 70% of white-collar workers feel frustrated with current AI tools, with nearly three-quarters (72%)...
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DOORDASH SG
DoorDash completes Deliveroo takeover, enters Singapore market
Posted on October 2, 2025
by Sharona Nicole Semilla
Singapore – DoorDash has officially arrived fresh into Singapore with its Deliveroo acquisition now complete, promising customers, merchants, and riders that service will only get faster and smoother. “This is the beginning of a new chapter, not the end of an old one,” said Tony Xu, co-founder and CEO...
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Cathay Pacific Tripment campaign 2025
Cathay Pacific prescribes ‘Tripments’ for overworked Singaporeans in new campaign
Posted on October 2, 2025
by Aliza Carmona
Singapore – Cathay Pacific has partnered with Leo Singapore to launch a new campaign featuring an AI ‘doctor’ designed to treat Singapore’s growing holiday deficit. The campaign, titled ‘Tripment’, introduces ‘Dr. Teck M.C2’, an AI character developed using OpenAI GPT and Whisper technologies, with a...
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StyleDoubler
StyleDoubler strengthens leadership team to drive Southeast Asia growth
Posted on October 2, 2025
by Lyene Marie Darang
Southeast Asia — StyleDoubler has announced the appointment of three senior leaders to support its regional expansion, following an earlier investment from ValueCommerce Co., Ltd., a Tokyo Stock Exchange-listed affiliate marketing company. Ashwin Chandoesing has been named chief revenue officer and will...
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DENTSU MY x RESORTS WORLD
Creative agency dentsu Malaysia scripts a ‘K-drama twist’ for Burger and Lobster’s Resorts World Genting revival
Posted on October 2, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
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Western Union (2)
Western Union debuts first app with send-and-request features in the Philippines
Posted on October 2, 2025
by Lyene Marie Darang
Manila, Philippines —Western Union has launched a new mobile app in the Philippines, marking the first time the company has rolled out an application that allows both sending and requesting of funds. The app enables users to send money abroad through Western Union’s financial network, which includes...
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CHANGI AIRPORT AGENCY TENDER
Changi Airport charts new course with creative tender for digital lift-off
Posted on October 1, 2025
by Sharona Nicole Semilla
Singapore – Changi Airport’s iShopChangi and Changi Rewards are taking off with a fresh creative and marketing tender that places digital campaigns in the pilot’s seat.  As global travel gains altitude, the airport is charting a course to strengthen its e-commerce and loyalty offerings in a highly...
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WOMEN SPORTS FANS
Singaporean women sports fans push brands to step up their game: report
Posted on October 1, 2025
by Sharona Nicole Semilla
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
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YAMAHA x POPS
Yamaha, POPS orchestrate real and digital experiences for young creators 
Posted on October 1, 2025
by Sharona Nicole Semilla
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
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Hyundai Indonesia Cheil Indonesia 2025 partnership
Cheil Indonesia secures creative and digital mandate from HD Hyundai Construction Equipment Indonesia
Posted on September 30, 2025
by Aliza Carmona
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence. As part of the mandate, Cheil Indonesia...
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