Category: South Asia
This year's Amazon Smbhav virtual summit brings focus to the Indian entrepreneur and SME as part of country's move towards self-reliance.
With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.
Through the new deal, Next Wave will leverage the in-game ad services of Anzu.io for the mobile game World Cricket Championship.
To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.
To make the service more accessible, OBHAI has expanded its ride-hailing service to the popular messaging app WhatsApp.
India's TikTok – Chingari – has partnered with short-video news app Dekko to bring infotainment to users.
The new campaign by India's financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.
Abhishek Prakash is the new vice president for bulk SMS provider mTalkz, and will be responsible for revenue growth and sales.
A study commissioned by India's ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.
Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.
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