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Category: South Asia

prstop adk india global collab 2025
ADK Global India strengthens market presence with The PR Stop. collaboration
Posted on March 18, 2025
by Aliza Carmona
India – Digital agency ADK Global India has partnered with Mumbai-based PR firm The PR Stop. to enhance its market presence. The collaboration focuses on integrating data, creativity, and technology to refine consumer engagement strategies. The PR Stop. specialises in content development, media relations,...
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phd india media mandate bondbazaar
PHD India secures Bondbazaar’s integrated media mandate
Posted on March 12, 2025
by Aliza Carmona
India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments. After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed...
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truecaller talented iphone 2025
Truecaller’s new iPhone ads showcase the joy of knowing who’s calling
Posted on March 12, 2025
by Aliza Carmona
India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls. Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign features Bollywood veterans...
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samsung cheil india bespoke ai laundry wash
Samsung introduces ‘no-thinking-required’ laundry in new campaign with Cheil India
Posted on March 11, 2025
by Aliza Carmona
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
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monarch networth capital financial independence
Monarch Networth calls for women to take control of their finances in new ad film
Posted on March 10, 2025
by Aliza Carmona
India – Monarch Networth Capital, an India-based financial services provider, has launched a new campaign highlighting the cycle of financial dependence passed down through generations of women and the need for financial education to break it. With the message “Financial independence is not inherited,...
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avani lekhara special edition britannia marie gold
Britannia Marie Gold redesigns biscuit to honour Avani Lekhara’s gold medal triumph
Posted on March 10, 2025
by Aliza Carmona
India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first female athlete to win gold at both the Paris 2024 and Tokyo 2020 Games, marking a historic tribute to her extraordinary achievement. As part of the ‘Avani...
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dentsu india cxm hemant devang appt
Dentsu India expands CXM practice with strategic leadership hires
Posted on March 7, 2025
by Aliza Carmona
India – Dentsu India has strengthened its Customer Experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services & fintech.  These appointments reflect Dentsu...
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eveready times ooh kolkata main
Eveready Ultima partners with Times OOH for massive airport campaign at Kolkata
Posted on March 7, 2025
by Aliza Carmona
India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport. Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the...
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luminous autumngrey iwd campaign womeninenergy
Luminous Power Technologies challenges STEM gender bias in new campaign with AutumnGrey
Posted on March 7, 2025
by Aliza Carmona
India – To mark International Women’s Day, Luminous Power Technologies and AutumnGrey, a Grey company, have launched the latest edition of their #WomenInEnergy campaign, aiming to break subconscious gender biases in STEM (science, technology, engineering, and mathematics). Now in its third year, the...
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britannia good day headlines talented campaign
Britannia’s new campaign settles the chai-biscuit debate without a single biscuit in sight
Posted on March 5, 2025
by Aliza Carmona
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
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