Mumbai, India — Madison Media, a unit of Madison World, has been appointed to handle the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) and The account was secured following a competitive pitch and will be managed from Madison Media’s Bengaluru office.
Founded in 2018, Navi Limited is a technology-driven financial services company that aims to make financial products simple, affordable, and accessible across India. Its offerings include payments via Navi UPI, loans through Navi Finserv, health and motor insurance via Navi General Insurance, and investment services via Navi Mutual Fund.
The partnership with Madison Media is also expected to focus on cohesive storytelling across these product lines and expanding Navi’s presence across both digital and offline channels.
Dinesh Rathod, CEO, Madison Media Omega, said, “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India, and we look forward to creating impactful campaigns that amplify the brand’s vision and drive measurable results.”
Rajiv Naresh, MD & CEO of Navi Limited, also added, “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence across the country. Their experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”
