Category: Marketing
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi.
Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy metal fan whose Apple Watch detected irregular heart rhythms—prompting life-saving medical intervention. Titled ‘Suzuki-san’s Heart Story’, the 30-second...
In partnership with Braze, to discuss innovative strategies in customer engagement, MARKETECH APAC invited marketing leaders in the Philippines for a roundtable event titled ‘The Future of Customer Engagement: Trends and Strategies to Stay Ahead of the Game.’
International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating.
Indonesia – Dentsu Indonesia has partnered with local sustainability start-up Boolet to launch “Re-Skewer”, a campaign addressing the growing issue of single-use satay skewer waste in Jakarta. The initiative responds to growing concerns over Indonesia’s wood-based utensil waste, with around 15,000 tonnes...
The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.
China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from high school to university following the Gaokao exams. Titled ‘If you want it, Mac can do it with you’, the campaign features a short film that follows...
Creative solutions company M+C Saatchi Group has appointed Jackie Stevenson as its global chief strategy and innovation officer, effective August 1, 2025.
These new hires bring a wealth of experience and expertise to further accelerate Human8’s mission to help brands get ahead of the game through deep human insights.
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