Category: Marketing
Singapore –Income Insurance Limited, in partnership with BBH Singapore, has launched a new campaign highlighting the importance of critical illness coverage in protecting children. Titled ‘Unproud Parents,’ the campaign’s film opens with a mother’s voiceover, directed at her daughter Sara, repeatedly...
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
Thailand – The Stop Gambling Foundation and Dentsu Creative Thailand have joined forces to launch an initiative that turns the tactics of gambling ads against themselves to expose the risks of online gambling and protect Thai youth from addiction. The “Tit for Tat: Stop Online Gambling” campaign...
Singapore – ING, a strategic communications consultancy specialising in the built environment, has announced its global expansion with the launch of its first international office in Singapore, reinforcing its commitment to supporting clients in key global markets. ING offers a range of services, including...
This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen - Australia), and Susan Hill (Vice President, People at Amperity).
Indonesia – AnyMind Group has announced an exclusive distribution partnership with ACRO Inc. to expand the reach of its Japanese lifestyle cosmetics brand, THREE, in Indonesia. Previously available in Indonesia through department stores, THREE faced challenges with stringent import regulations, regulatory...
The new hires include Martin Coppola as creative director, Wynn Gray as art director, Seth Low as junior art director, Luna Teo as copywriter, and Jodi Ong as junior copywriter.
Indonesia – Jackie W.K. Jeong, a marketing professional with 18 years of experience in global retail strategy and brand development, has been appointed as the new head of retail and campaign at Cheil Indonesia. With experience leading projects across Europe, North and South America, and the Middle East,...
VML has also noted that moving forward, Yi-Chung Tay, previously co-CEO along with Audrey, will assume the role of CEO, leading VML APAC into its next chapter.
India – VML has appointed creative leader Kalpesh Patankar as its group chief creative officer for India, marking a significant addition to the agency’s leadership team. With nearly two decades of award-winning experience, Patankar joins VML from his previous role as chief creative officer at Leo Burnett...
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