Category: Marketing
Bangkok, Thailand – Ride-hailing platform Bolt has launched a browser-based game that allows users to experience the realities of car ownership without the financial costs or long-term commitment. The game features four simulations reflecting common driving frustrations: sitting in a traffic jam, washing...
Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for the March school holidays. Running from 13 March to 3 May 2026, the activation introduces visitors to Bellygom and its friends through...
Hong Kong – Reviving its classic 1980s passbook advertisement, HSBC has rolled out a nostalgic TV commercial guiding customers toward an integrated account via the HSBC HK App. Developed with creative agency Saatchi & Saatchi, social agency MSL, and media agency Omnicom Media Group, the campaign...
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Bangkok, Thailand – Singha has renewed its official partnership with ONE Championship for an additional two years, covering 2026 and 2027, in a move the company says will strengthen Muay Thai’s position on the international stage. The extended agreement will support ONE Lumpinee, which aims to become...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Mumbai, India – Wondrlab, an India-based marketing network, has been appointed as the communications partner for Audi India, following a multi-agency pitch. Under the mandate, Wondrlab will manage Audi India’s brand communication using a platform-first approach, aiming to create a connected brand ecosystem...
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
Manila, Philippines – Universal Robina Corporation (URC) is selling a 21% stake in its instant noodle joint venture, Nissin Universal Robina Corporation (NURC), to Nissin Foods Asia Co., Ltd. (NFA). Once completed, NFA will hold a 70% majority stake, leaving URC with 30%. The deal, approved by URC’s...
