Category: Marketing
The rebrand follows several new client wins secured through competitive pitches in the first quarter of 2026, marking a step in the agency’s repositioning in the market.
Amsterdam, Netherlands – In a world first for luxury fashion, avant-garde techwear label Enfin Levé, founded by Polish designer Michal Hadas, has unveiled a one-of-a-kind handbag crafted from lab-grown T-Rex leather. The handbag marks the debut of the world’s first product made from T-Rex Leather™, a...
The Estée Lauder Companies appoints WPP as first global media partner as ‘One ELC’ model takes shape
The move forms part of the company’s broader transformation programme aimed at enabling faster decision-making, more disciplined execution, and scalable growth across its global business.
Bangkok, Thailand – ATTACK Detergent and CJ WORX are bringing laundry science out of the closet and onto the streets with a new campaign in Thailand. “Attack to Activate Freshness” turns micro-encapsulated fragrance—a technology usually unnoticed—into a simple, repeatable ritual. Consumers are...
Hong Kong – DBS Hong Kong has brought together art and gastronomy to highlight their growing relevance in wealth strategies for affluent clients through its signature “DBS ARTable 2026” experience. DBS ARTable, presented by Tatler, is part of the bank’s “DBS Culinary Delights” programme, which curates...
By operating within these AWS regions, Amperity enables organisations to keep customer data resident locally while maintaining the performance, scalability, and flexibility required for real-time customer intelligence.
Bangkok, Thailand – KFC Thailand has rolled out a Songkran campaign that pairs street spectacle with a distinctly local insight. The brand installed a giant inflatable Colonel Sanders at Bangkok’s Elephant Tower, a high-visibility stunt that quickly spread across social media as crowds gathered for the...
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
According to the agency, the initiative was developed after identifying a gap between consumers’ aspirations for polished hair styling and their confidence in using at-home tools.
Paris, France – Publicis Groupe is betting bigger on sport as the French advertising giant said it has agreed to acquire 160over90, a global sports and culture agency, as it sharpens its push into data-led marketing tied to live events and fandom. The deal folds 160over90 into Publicis Sports, plugging...
