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Category: Marketing

RICE-AI-Rudder-UiPath
Comms consultancy RICE bags tech firms as new accounts
Posted on May 12, 2022
by Jean Cabico
The RICE teams servicing UiPath and AI Rudder will be based in Singapore but will provide regional support and oversight of various markets.
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BIBA’s new campaign urges us to fulfil a mother’s bucket list
BIBA’s new campaign urges us to fulfil our mother’s bucket list
Posted on May 11, 2022
by MARKETECH APAC
The film shows how oftentimes mothers, amid prioritising their children’s dreams and desires, sacrifice putting their own aside.
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Subway MY announces local expansion; targets 500 new branches
Subway MY announces local expansion; targets 500 new branches
Posted on May 11, 2022
by Carlo Sarabia
Quick service restaurant brand Subway has announced a new master franchise agreement with Pegacorn to significantly expand the brand’s footprint in West Malaysia.
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Hiip-expands-to-Philippines-Malaysia-Singapore
Influencer platform Hiip expands to PH, MY, SG
Posted on May 11, 2022
by Jean Cabico
The expansion will further cement Hiip's position as the number one technology solution provider for brands and influencers in SEA.
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P&G to ‘improve’ accessibility of advertising across APAC
P&G to ‘improve’ accessibility of advertising across APAC
Posted on May 11, 2022
by Teddy Cambosa
P&G has announced that it is committed to improve accessibility of advertising across consumers in Asia-Pacific.
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Talented
Indie agency Talented welcomes ad leaders as new founding partners
Posted on May 11, 2022
by MARKETECH APAC
According to Gopalakrishnan, over the last few years, conversations in the industry have been circling around the looming irrelevance of...
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boody's-latest-campaign-reminds-small-actions-make-a-difference
Boody's latest campaign reminds small actions make a difference
Posted on May 11, 2022
by Christian Calma
The campaign encourages everyone to get involved and to make a more sustainable choice when it comes to underwear.
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Lazada
Lazada celebrates Raya with ‘Add to Cart, add to Heart’ campaign
Posted on May 11, 2022
by MARKETECH APAC
The integrated campaign also featured bite-size videos created to spread awareness on the ongoing Ramadan.
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7CAFE-Hong-Kong-Draw-Game
7-Eleven’s coffee brand 7CAFÉ now total to 600 stores in HK
Posted on May 11, 2022
by Jean Cabico
To celebrate the 600-store milestone of 7-Eleven’s 7CAFÉ in Hong Kong, the network has launched a series of promotions and activities.
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IdeateLabs bags digital marketing mandate of White Oak Capital Management
IdeateLabs bags digital marketing mandate of White Oak Capital Management
Posted on May 11, 2022
by Teddy Cambosa
The IdeateLabs' agency will be responsible for managing the creative communication duties of White Oak Capital Management.
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