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Category: Marketing

Defective face masks formed into a giant lung in this latest campaign by a Thai air purifier
Defective face masks formed into a giant lung in this latest campaign by a Thai air purifier
Posted on November 14, 2022
by MARKETECH APAC
The life-size art sculpture is formed through more than 60,000 defective face masks which aim to symbolise the number of Thais that have died from airborne diseases.
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Gumpon Laksanajinda elevated as Ogilvy Thailand’s new chief creative officer
Posted on November 11, 2022
by Jean Cabico
He will be providing creative leadership, strengthening Ogilvy Thailand’s creative capabilities, and empowering teams.
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Dentsu Creative China names Richard Tan as CEO
Posted on November 11, 2022
by Maureen Basa
Dentsu appoints Richard Tan as CEO of Dentsu Creative China. He will be leading 1,200 strong teams in Dentsu’s offices across the country.
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Hakuhodo launches specialised integrated media business organisation in Taiwan
Hakuhodo launches specialised integrated media business organisation in Taiwan
Posted on November 11, 2022
by Teddy Cambosa
As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
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Tech exec Sukhinder Singh Cassidy named Xero’s new CEO
Tech exec Sukhinder Singh Cassidy named Xero’s new CEO
Posted on November 10, 2022
by Teddy Cambosa
Cassidy’s appointment fully takes effect on February 1, 2023, albeit she will join Xero this November. Through the transition, she will work closely with Vamos related to the CEO transition.
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'Live Your Way': This humorous film from Thai retailer Boonthavorn shows how important making your own decisions is
Posted on November 10, 2022
by Maureen Basa
Boonthavorn and VMLY&R releases a short film to show the importance of ‘living your way’ as part of the former's rebranding campaign.
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Meta says ‘no good way’ to lay off amidst latest downsizing
Posted on November 10, 2022
by MARKETECH APAC
Facebook’s parent company Meta has recently broken the disheartening news that it’s now joining the slew of tech companies that have decided to downsize.
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Dentsu launches APAC gaming insight capability with industry-first data fusion
Posted on November 10, 2022
by Maureen Basa
Dentsu International launched its exclusive dentsu gaming data and insight capability to help brands connect with consumers and become part of the gaming culture.
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Salesforce announces layoff of hundreds of employees
Salesforce announces layoff of hundreds of employees
Posted on November 10, 2022
by Teddy Cambosa
Salesforce previously underwent retrenchment in August 2020, and then in January this year while they implemented a ‘hiring freeze’.
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WiredCo. launches new PR offering WireCast
Posted on November 9, 2022
by Maureen Basa
Australia-based advertising agency WiredCo. recently announced the launch of their new digital PR offering named WireCast.
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