Category: Marketing
The pharmacy’s new brand positioning, ‘the heart of health and beauty,’ highlights its expertise in both health and beauty.
Cathay Pacific has unveiled its latest campaign, ‘Where Artistry Takes Flight,’ to introduce its newest Business Class offering, the Aria Suite, designed to elevate the in-flight experience through artful elegance and innovation.
More than half of Singaporean consumers are eyeing to buy luxury during the holiday sales, a research from technology company LoopMe reveals.
Majority or 88%, of consumers in Southeast Asia rely on AI-driven content and product recommendations for purchasing decisions, with 83% willing to pay more for AI-enhanced shopping experiences, reveals a whitepaper jointly developed by Lazada and Kantar.
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
VRB Consumer Products has teamed up with Enormous Brands India to launch an exciting new campaign for its latest cup noodles offering, WokTok by Veeba, which celebrates the rich and diverse flavours of Indian cuisine.
With over a decade of leadership experience in commercial and operational roles across Singapore and Malaysia, he brings with him a wealth of industry knowledge, deep understanding of local markets and consumers, and a proven track record for driving business growth.
Singapore – Breast Cancer Foundation has teamed up with J&T Express for logistics services during its 16th Pink Ribbon Walk (PRW) commemorating Breast Cancer Awareness Month in October.
Platinum Outdoor launch festive OOH campaign for Being Human Clothing’s sustainable denim collection
Being Human Clothing, a fashion-forward retail brand, has partnered with Platinum Outdoor, Madison World’s outdoor specialist unit, to launch a high-impact OOH campaign spotlighting its latest ‘Do it in Denim’ collection.
Unilever is set to implement strategic adjustments to its categories, channels, costs, and organisational structure as part of its recovery strategy in response to business challenges in its Indonesia unit.
