Category: Marketing
Julie's Biscuits' 'Kisah Raya P.E.R.I.T' is part of the brand's efforts to break down stereotypes that people often face during Hari Raya.
The campaign is associated with a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’.
Coming off of the organisation’s 30th year celebration, CEO Heather Campbell said that they are committed to deepen and double their impact by 2030.
Called ‘Go Beyond Banter’, The Men's Table's campaign features ‘bantery’ executions that play on the tendency men have to talk about anything other than their feelings.
Aside from creating a special campaign site, the images and statements have also been compiled into a book, and displayed at a powerful exhibition held in the Immigration Museum in Melbourne, created by installation artist James Dive of Scoundrel.
Paul Nagy previously served as the chief creative officer for VMLY&R in Australia and New Zealand.
The Association of Accredited Advertising Agents (4As) Malaysia's new leaders are the re-elected president Andrew Lee and vice president Ryusuke Oda.
According to Galvin, the new division aims at providing Enigma with the depth and scale to handle large jobs while remaining agile enough to create bespoke solutions for boutique clients.
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
The new rebrand update by Greenpark comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market.
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