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Category: Marketing

Studio Birthplace, Heckler Singapore collaborate in film about indigenous people’s plight
Studio Birthplace, Heckler Singapore collaborate in film about indigenous people’s plight
Posted on November 19, 2024
by Aliza Carmona
Studio Birthplace is highlighting the plight of indigenous people fighting to protect the wilderness in a new film produced with Heckler Singapore.
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AIC-TSLA-REAL-campaign-singapore
Agency for Integrated Care, TSLA launches ‘REAL’ to tackle youth mental health challenges in Singapore
Posted on November 19, 2024
by Aliza Carmona
The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore's youth.
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Domino’s MY rolls out ‘Double Cheeseburger Pizza’ in new campaign featuring one-two punch product collab
Domino’s MY rolls out ‘Double Cheeseburger Pizza’ in new campaign featuring one-two punch product collab
Posted on November 19, 2024
by Teddy Cambosa
FCB SHOUT, the lead creative agency for Domino’s Pizza Malaysia, kicked off the campaign by teasing the launch of a new Domino’s burger, but the twist at the end ultimately revealed the brand’s surprise new offering.
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POSB Bank debunks misconceptions about cancer in latest campaign with Tribal Worldwide Singapore
POSB Bank debunks misconceptions about cancer in latest campaign with Tribal Worldwide Singapore
Posted on November 19, 2024
by Aliza Carmona
The campaign titled ‘Does Age Matter’ seeks to correct the common assumption that cancer comes with old age through a social experiment.
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Indonesia-Lombok-Mandalika-tourism-campaign
Indonesia's new tourism campaign invites visitors to bask in the breathtaking colours of Lombok’s Mandalika
Posted on November 18, 2024
by Aliza Carmona
The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.
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UOB collaborates with Disney Cruise Line to reward cardholders booking on ‘Disney Adventure’ cruise
UOB collaborates with Disney Cruise Line to reward cardholders booking on ‘Disney Adventure’ cruise
Posted on November 18, 2024
by Aliza Carmona
United Overseas Bank (UOB) has collaborated with Disney Cruise Line to reward its cardholders booking on the ‘Disney Adventure’ cruise.
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nutrela-shilpa-shetty-campaign
Nutrela teams up with wellness icon Shilpa Shetty to inspire healthier Indian households in new campaign
Posted on November 18, 2024
by Aliza Carmona
Nutrela, the soya-based food brand under Patanjali Foods, has unveiled its latest campaign, ‘India Ko Stronger Banate Hain, Nutrela Khate Hain (We make India stronger by eating Nutrela),’ featuring Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.
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MediaSense acquires R3 as it expands footprint to Asia, North America
MediaSense acquires R3 as it expands footprint to Asia, North America
Posted on November 18, 2024
by Teddy Cambosa
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.  
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endowus-hong-kong-campaign
Endowus launches first major Hong Kong campaign showcasing conflict-free wealth management
Posted on November 18, 2024
by Aliza Carmona
Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.
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Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
Del Monte Pacific to restructure investment in India, Agro Tech Foods to acquire Del Monte India
Posted on November 18, 2024
by Teddy Cambosa
Given how ATFL has a bigger consumer packaged goods platform with a wider and deeper distribution network in India, Del Monte Pacific stated that ATFL is well-positioned to grow the Del Monte brand in India.
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