Category: Marketing
The latest social trendjacking from Philippine brands revolves a trending map generator which determines a user's travel level.
RHB Bank's ‘Pengembaraan Sempurna’ (A Perfect Journey) is done in collaboration with advertising agency FCB Shout.
PHD Australia's HESTA remit will include media strategy, planning, investment, and optimisation across all channels.
Through the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China.
In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia.
The collaboration features a clothing collection with the Lacoste crocodile dawning the costumes from fan-favourite Netflix shows.
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
The new hires are Jo Martin as public relations account director, and account managers Braxton Dinnan, Ellen Pye and Clea Kanning.
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
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