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Category: Marketing

#EmpoweredWoman2023: Insider’s Katie Nguyen on putting accountability and innovation forward in her strategic leadership
#EmpoweredWomen2023: Insider’s Katie Nguyen on putting accountability and innovation forward in her strategic leadership
Posted on June 26, 2023
by Teddy Cambosa
Nguyen has been heavily involved in some of the company’s efforts to help build their brand in the region. These range from brand recognition campaigns to content series that feature senior executives across various industries.
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#EmpoweredWoman2023: TASK’s Heidi Hamester on empathising with consumers through human-first design
#EmpoweredWomen2023: TASK’s Heidi Hamester on empathising with consumers through human-first design
Posted on June 26, 2023
by MARKETECH APAC
The human-first principle in design spearheaded by Heidi enables the company to expand its market reach, grow revenue, and strengthen its customer relationships.
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#EmpoweredWoman2023: Vianne Cai on building LinkedIn China’s marketing solutions from the ground up
#EmpoweredWomen2023: Vianne Cai on building LinkedIn China’s marketing solutions from the ground up
Posted on June 26, 2023
by MARKETECH APAC
Vianne has been heading marketing solutions for LinkedIn China since 2015.
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#EmpoweredWoman2023: impact.com’s Ayaan Mohamud on “getting great work done” through visionary leadership and strategic thinking
#EmpoweredWomen2023: impact.com’s Ayaan Mohamud on “getting great work done” through visionary leadership and strategic thinking
Posted on June 26, 2023
by Teddy Cambosa
Ayaan Mohamud has been recognised for her role in expanding impact.com’s presence in the region through the implementation of agile and innovative marketing strategies and programs.
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#EmpoweredWoman2023: foodpanda PH’s Danielle Eleazar-Ocampo on cultivating a culture of inclusivity and support
#EmpoweredWomen2023: foodpanda PH’s Danielle Eleazar-Ocampo on cultivating a culture of inclusivity and support
Posted on June 26, 2023
by MARKETECH APAC
At the heart of Danielle’s leadership approach is servant leadership where the needs of her team members take precedence.
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HSBC, Cathay Pacific lead the strongest brands list in Hong Kong
HSBC, Cathay Pacific lead the strongest brands list in Hong Kong
Posted on June 26, 2023
by Teddy Cambosa
The ranking revealed the theme of ‘value-seeking’. Hong Kongers love bargains and like to feel that they’re ‘gaming the system’; this explains why so many brands offer great value or help consumers seek out the best deals.
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WE! Interactive onboards Patrick Ong as new head of business
WE! Interactive onboards Patrick Ong as new head of business
Posted on June 26, 2023
by MARKETECH APAC
Ong is most recently the country head for Singapore at Vamp, the platform for influencer marketing. 
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VICE Media Group
VICE Media Group set to be acquired by three investment companies for US$350m
Posted on June 24, 2023
by Teddy Cambosa
The acquisition has been approved by the U.S. Bankruptcy Court for the Southern District of New York, with the total purchase to be in the form of a credit bid for substantially all of the company's assets.
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Carro announces strategic investment in Malaysian content production house Driven Communications
Carro announces strategic investment in Malaysian content production house Driven Communications
Posted on June 23, 2023
by MARKETECH APAC
Carro hopes that by making this investment, it will effect good change and create a more inclusive atmosphere that supports fair competition and improves customer accessibility.
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APAC ad market study finds digital growth primarily driven by mobile ad campaigns
APAC ad market study finds digital growth primarily driven by mobile ad campaigns
Posted on June 23, 2023
by MARKETECH APAC
In 2024, mobile advertising spending will increase further (+10% to reach 86% of total digital budgets), with social and video leading growth.
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