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Category: Marketing

Meltwater 2024 Report Feature Image
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
Posted on January 7, 2025
by Aliza Carmona
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
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Lonsdale promotes Christine Wiryakartika, Katrina Crescenzo to associate creative directors in Singapore
Lonsdale promotes Christine Wiryakartika, Katrina Crescenzo to associate creative directors in Singapore
Posted on January 6, 2025
by Aliza Carmona
Lonsdale, an independent branding and design consultancy, has promoted Christine Wiryakartika and Katrina Crescenzo to associate creative directors in its Singapore studio, reflecting their contributions to the company’s growth.
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ZALORA’s Achint Setia announces exit from company
ZALORA’s Achint Setia announces exit from company 
Posted on January 6, 2025
by Teddy Cambosa
Moreover, he drove ZALORA’s brand-building efforts, including digital marketing, customer relationship management (CRM), social media, and optimizing the onsite app and web experience. 
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Havas Media Network appoints Pankaj Nayak as CEO in Singapore, president of Havas Media SEA
Havas Media Network appoints Pankaj Nayak as CEO in Singapore, president of Havas Media SEA
Posted on January 6, 2025
by Aliza Carmona
Havas Media Network has appointed Panjak Nayak as its new chief executive officer (CEO) in Singapore and president of Havas Media in Southeast Asia (SEA) as part of its growth efforts in the region, effective immediately.
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MR D.I.Y.’s Chinese New Year campaign playfully nods to the Year of the Snake
MR D.I.Y.’s Chinese New Year campaign playfully nods to the Year of the Snake
Posted on January 6, 2025
by Teddy Cambosa
MR D.I.Y. has also launched its very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media, and win amazing prizes while spreading festive joy. 
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GoTyme-Indonesia-launch
GoTyme launches in Indonesia, aims to provide small businesses with flexible financing solutions
Posted on January 6, 2025
by Aliza Carmona
GoTyme, the digital bank under Tyme Group, has announced its expansion into Indonesia, aiming to empower small businesses with flexible financing solutions and drive growth in the country’s SME ecosystem.
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What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
Posted on January 6, 2025
by Aliza Carmona
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
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WN Interview Criteo
What’s NEXT in Marketing Interview: Criteo’s Taranjeet Singh on integrating performance and commerce media to engage modern consumers
Posted on January 6, 2025
by Aliza Carmona
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
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Ayala-led ACMobility acquires EV charging startup Evro
Ayala-led ACMobility acquires EV charging startup Evro
Posted on January 3, 2025
by Aliza Carmona
ACMobility, the automotive arm of the Ayala Group, has acquired the electric vehicle (EV) charging network Evro under Globe’s tech innovation arm 917Ventures.
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heineken 00 no reasons needed
Heineken 0.0’s new global campaign promotes a no-reason-needed approach to going alcohol-free
Posted on January 3, 2025
by Aliza Carmona
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
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