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Category: Marketing

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Carlsberg Group appoints iProspect to handle global media duties
Posted on July 12, 2023
by Gian Japsay
After reviewing the process, iProspect was chosen because of its strategic acumen, originality, data-driven methodology, and track record of results.
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McCann China launches influencer marketing unit, appoints Eve Rong to lead division
McCann China launches influencer marketing unit, appoints Eve Rong to lead division
Posted on July 12, 2023
by Ivan Gallegos
McCann Worldgroup China aims to establish influencer marketing as a core competency and drive exceptional client results in the ever-expanding Chinese social media ecosystem.
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Tourism Commission of Hong Kong’s creative tourism projects returns to introduce new travel experiences
Tourism Commission of Hong Kong’s creative tourism project returns to introduce new travel experiences
Posted on July 12, 2023
by Brandon Yulolo
Hong Kong – ‘Design District Hong Kong’ (#ddHK), a creative tourism project organised by the Tourism Commission of Hong Kong, will make its return in mid-August 2023.  Curated by Way of Difference, this year’s event seeks to engage international and local creative units to liven up Hong...
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Hotwire expands APAC presence with official integration of GetIT
Hotwire expands APAC presence with official integration of GetIT
Posted on July 11, 2023
by Ivan Gallegos
Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition...
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One Green Bean winsPR partnership deal with Taco Bell Australia
One Green Bean wins PR partnership deal with Taco Bell Australia
Posted on July 11, 2023
by Brandon Yulolo
One Green Bean will now be working across influencer, social media and PR projects to support product launches and brand building for Taco Bell Australia.
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Sydney startup MagicBrief’s AUD$2m investment to aid marketing agencies in their creative offerings
Posted on July 11, 2023
by Gian Japsay
With the AUD$2M investment, the team will improve their offering and continue to develop their flagship product, which now includes MagicAI, a function that analyses adverts from other brands and is presently in beta testing.
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Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Posted on July 11, 2023
by Ivan Gallegos
The move aligns with -lution's goal of bridging gaps in the martech industry and reinforces their commitment to delivering exceptional results for clients.
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Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players
Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players 
Posted on July 11, 2023
by Brandon Yulolo
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
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Tencent Cloud announces collaboration with Allo Bank, to enhance digital banking in Indonesia
Posted on July 10, 2023
by Gian Japsay
With this, Tencent Cloud is prepared to offer solutions made especially to meet the needs of Allo Bank by drawing on its years of experience and knowledge of the regional market.
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Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Posted on July 10, 2023
by Teddy Cambosa
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
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