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Category: Marketing

Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Maureen Basa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Posted on April 18, 2023
by Teddy Cambosa
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
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Steve Hatch YouGov (1)
Ex-Meta Steve Hatch named YouGov’s new chief executive officer
Posted on April 17, 2023
by Teddy Cambosa
Steve Hatch will replace current YouGov CEO Stephan Shakespeare who will assume the role of non-executive chair at the company.
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Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Posted on April 17, 2023
by MARKETECH APAC
TRIPTK has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore.
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BLKJ Updated FI
BLKJ Havas strengthens creative department, promotes Guilherme Machado as executive creative director
Posted on April 17, 2023
by Jamaica Marciano
Machado will work closely with the leadership team to drive the creative work by combining advertising with authentic storytelling and unique perspectives.
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PLDT (1)
PH telco giant PLDT sees several key execs resign, retire from company
Posted on April 17, 2023
by Teddy Cambosa
According to the stock filings, there are no immediate successors to those who have vacated their positions. No reasons were also laid out for the recent executive exits.
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Indie media agency Half Dome unlocks its ‘whole potential’ in rebranding effort
Indie media agency Half Dome unlocks its ‘whole potential’ in rebranding effort
Posted on April 17, 2023
by Maureen Basa
Half Dome's brand refresh includes an update of the company's visual identity and brand assets, as well as the development of a new website.
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Marriott Bonvoy appoints Grey Group SG as social media agency for APAC
Marriott Bonvoy appoints Grey Group SG as social media agency for APAC
Posted on April 17, 2023
by Teddy Cambosa
Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy. 
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PH brands trendjack viral map generator that lets you keep track of places visited in the country
PH brands trendjack viral map generator that lets you keep track of places visited in the country
Posted on April 17, 2023
by Teddy Cambosa
The latest social trendjacking from Philippine brands revolves a trending map generator which determines a user's travel level.
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