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Category: Marketing

CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
Posted on February 7, 2025
by Teddy Cambosa
The partnership will combine JACCS' longstanding expertise and international resources with CARSOME Capital’s ecosystem and local know-how, in order to introduce tailored financing solutions in Malaysia, with an emphasis on under-served segments.
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BigBasket’s latest Valentine’s Day campaign with Talented delivers what your date never will
Posted on February 7, 2025
by Aliza Carmona
With Valentine’s Day approaching, BigBasket teams up with Talented to deliver a witty reality check on modern dating and its red flags.
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Braze expands AU presence with ANZ headquarters, local data centre
Braze expands AU presence with ANZ headquarters, local data centre
Posted on February 7, 2025
by Teddy Cambosa
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
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DBS Hong Kong debuts ‘Culinary Delights’ with a focus on exclusive gastronomic experiences
Posted on February 7, 2025
by Aliza Carmona
DBS Bank (Hong Kong) Limited (DBS Hong Kong) has introduced ‘DBS Culinary Delights,’ a new marketing and customer engagement initiative designed to offer exclusive, curated dining experiences for its wealth clients.
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Ant International names Jiang-Ming Yang as chief innovation officer to transform payments, digitalisation strategy
Ant International names Jiang-Ming Yang as chief innovation officer to transform payments, digitalisation strategy
Posted on February 7, 2025
by Aliza Carmona
Ant International, a digital payment and financial technology solutions provider, has named Jiang-Ming Yang as its chief innovation officer (CIO), effective immediately.
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Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Posted on February 7, 2025
by Aliza Carmona
A majority of Singapore residents (83%) are prioritising financial planning as they anticipate economic challenges this year, according to a study from insurance company AIA Singapore.
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KRBL rolls out cinematic OOH experience across multiple cities to promote India Gate Basmati Rice
Posted on February 6, 2025
by Aliza Carmona
KRBL, the Indian rice processing and exporting company, has teamed up with Laqshya Media Group to launch a new multicity out-of-home (OOH) campaign featuring 3D anamorphic installations to promote its India Gate Basmati Rice.
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Havas Thailand bolsters leadership team with key appointments
Havas Thailand bolsters leadership team with key appointments
Posted on February 6, 2025
by Aliza Carmona
Carlo Herold has been appointed as the agency’s managing director while Siamrit Wongvichitara takes on the role of chief growth and commercial officer.
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Wonderful wins Oxford University Press for CX, brand and media
Wonderful wins Oxford University Press for CX, brand and media
Posted on February 6, 2025
by Teddy Cambosa
Through the mandate, Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies. 
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lanh-anh-nguyen-anymind-appt-viet
AnyMind Group welcomes Lan Anh Nguyen as new country manager for Vietnam
Posted on February 6, 2025
by Aliza Carmona
AnyMind Group has appointed Lan Anh Nguyen as its new country manager for Vietnam, strengthening its leadership team in the region
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