Category: Marketing
Initiative was first appointed as Goodman Fielder’s ATL partner in 2020 and awarded its BTL retail marketing planning in early 2023.
Duolingo, in partnership with creative agency Talented, has unveiled a vibrant new campaign steeped in Tamil pop culture, marking the launch of its latest language-learning course, ‘Learn English from Tamil.’
This case study delves into the strategies behind StackAdapt and Syfe’s collaboration, digging deeper into how they took on the challenge to bring better results.
Singapore – Xero, a global small business platform, has refreshed its brand to highlight its promise of delivering customer success and growth. Introducing its new tagline, ‘Your business supercharged,’ Xero is realigning its brand promise, reflecting its commitment to helping small businesses gain the...
Showcasing his inspiring career journey, the campaign highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people - wherever they may be. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.
Cheil Indonesia has announced the appointment of Fajar NF as its new executive creative director, marking a significant move as the agency continues to enhance its creative leadership.
Singapore – Communications agency Mutant has promoted Abraham Christopher as its new regional head of client success, formerly its head of public relations and social media. In his new role, Christopher will lead efforts to deliver transformative communication solutions to its clients while driving agency...
Oriental Watch Company has unveiled its latest branding campaign, ‘TAKE YOUR TIME with The Timekeepers,’ inviting Hong Kongers to reflect on the beauty and significance of time in a fast-paced city.
Hobba brings 25 years of global media experience spanning agency leadership, ad tech sales, and client-side transformation, with key roles at Amazon, Yahoo, Omnicom, and IPG.
When it comes to building brand loyalty, Sentosa Development Corporation (SDC) strives to deliver exceptional customer experiences while fostering meaningful, lasting connections with its island guests to meet their ever-evolving needs.
