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Category: Marketing

Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Posted on May 2, 2023
by Maureen Basa
Titled ‘It's How We Do Italian’, Leggo's' campaign encourages the audiences to embrace all the creative ways Aussies do Italian
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Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Posted on May 2, 2023
by MARKETECH APAC
The agency appoints one of the top public affairs specialists in the market, Benjamin Haslem, as its new director of media and public affairs.
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Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Posted on May 2, 2023
by Teddy Cambosa
In her new role, Ryall’s focus will be on building out the media, tech, and content businesses for Bastion Transform.
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Think HQ makes three new senior hires to bolster growth
Think HQ makes three new senior hires to bolster growth
Posted on May 2, 2023
by Maureen Basa
Gumbleton, McCarron, and Ladson are expected to bring understanding of the unique requirements of Think HQ’s clients in the market.
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VICE World News axes entire APAC newsroom team as part of global layoffs
VICE World News axes entire APAC newsroom team as part of global layoffs
Posted on April 28, 2023
by Teddy Cambosa
VICE World News looks to sell itself, and recently hired an interim finance chief to commence the media buy-out.
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BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
Posted on April 28, 2023
by Teddy Cambosa
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
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BigPay names Zubin Rada Krishnan as acting CEO as Salim Dhanani steps down
BigPay names Zubin Rada Krishnan as acting CEO as Salim Dhanani steps down
Posted on April 28, 2023
by Teddy Cambosa
Before joining BigPay, Krishnan was a partner with the Boston Consulting Group for over six years, where he focused on financial services, including: the design of digital banks in Singapore and Malaysia.
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Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Maureen Basa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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Growth agenda trumps first-party data strategy in brands’ priorities, reveals this Aussie study 
Posted on April 28, 2023
by MARKETECH APAC
The Australia-focused study showed that growth agenda is one of the top priorities for 78% of Australia-based digital and marketing leaders and their teams in the year ahead.
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SG-based digital wealth platform Endowus expands to Hong Kong
SG-based digital wealth platform Endowus expands to Hong Kong
Posted on April 28, 2023
by Teddy Cambosa
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
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