Category: Marketing
Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
As part of this initiative, Sofitel Kuala Lumpur Damansara, a hotel in Kuala Lumpur, has already begun taking JCB Card payments made possible by HLB.
Being a part of Stellar Ace’s ‘Green Journey’ workflow, the new offering will be focusing on sustainability, considering the entire life cycle of each client’s advertising campaign, from the supplies and processes used, to end-of-life recycling.
Neysa will be in charge of leading the consumer and digital teams in Taipei, with a focus on strategic advising, integrated marketing communications (IMC), social media, and digital project management.
If completed, the proposed acquisition would build on AEV’s portfolio diversification strategy to enter the branded consumer goods space and on CCEP’s successful expansion into the Asia-Pacific region via its acquisition of Coca-Cola Amatil in 2021.
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
The newly established office in Vietnam will be managed by country manager Khanh Ngo, whose responsibility is to serve media agencies and direct brand clients by providing targeting, brand appropriateness tactics, and campaign optimization solutions.
The New Thing's main goal for their brands is to facilitate the creation of cultural conversations and impact on social media, acknowledging the rarity of brands getting it right, while unhesitatingly adapting to the ever-changing internet landscape.
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