Marketing
International video ad platform Unruly appoints new CEO for ANZ
David Haddad had previously come from a similar CEO position for media agency IPG Mediabrands. With his new role at Unruly, he is expected to drive the video ad platform's cross-channel screens.
Advertising watchdog in India to expand monitoring to digital platforms for misleading claims
Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.
Media buying agency PHD launches branded content unit DRUM in APAC
Creative agency DRUM will be extending its services to APAC, which is specialized to provide branded content with cultural impact.
Hyundai partners with BTS, releases new song “IONIQ: I’m On It”
Global superstars BTS' latest music release is with Hyundai's new electric vehicle brand, IQNIQ.
August’s Top Five: Marketing and Tech stories that hooked you for the month
The top five stories that made heads turn this month in marketing and tech.
Company behind JobStreet appoints new CEO for Asia
As the company behind Jobstreet, SEEK Asia's appointment of Peter Bithos comes at an important time when thousands are losing employment.
Rolls-Royce refreshes brand identity
International vehicle brand Rolls-Royce has decided to take action on its growing younger consumers, revamps the brand visuals for a more modern and edgy feel.
Top 10 Influencer Marketing trends to look out for
As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.
Revenge Shopping – the unexpected saviour of the Luxury Economy
Stella Berry, Regional Business Director at Adludio shares about revenge shopping and what to expect from luxury shopping experience in the new normal.
#MARKETECHMONDAYS: Jasrita Dhir, Assistant Vice President, Fortis Healthcare India
Get to know Jasrita Dhir as she shares her passion for cause-based marketing and her career journey in healthcare services in India.
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