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Category: Marketing

Carousell launches quirky campaign for second-hand phones via creative agency BBB
Carousell launches quirky campaign for second-hand phones via creative agency BBB
Posted on August 10, 2023
by Brandon Yulolo
The campaign by BBB aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell’s 40-point check system that rigorously examines phone quality before being sold. 
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AirAsia taps Malaysian musician Sam Lopez for ‘Sounds of Asean’ regional music project
Posted on August 9, 2023
by Aliza Carmona
AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.
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Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Posted on August 9, 2023
by Brandon Yulolo
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
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Marriott International announces slew of executive appointments in APAC
Marriott International announces slew of executive appointments in APAC
Posted on August 9, 2023
by Teddy Cambosa
Marriott International has announced a slew of executive appointments across Asia-Pacific, excluding China, which positions the company for future growth in the region and tap into its leadership pool to better meet localised needs and support customers, associates, and owners.
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CRIF appoints Nurman Rummel Sanusi as CEO to lead its business information services in Malaysia
Posted on August 9, 2023
by Aliza Carmona
In his new role, Rummel will be responsible for growing CRIF’s broad range of information solutions for financial institutions, corporations, and SMEs, including credit reporting and credit risk data and analytics services in Malaysia.
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Endowus raises US$35m, to expand digital wealth leadership in Asia
Endowus raises US$35m, to expand digital wealth leadership in Asia
Posted on August 9, 2023
by Teddy Cambosa
The successful large fundraiser comes amidst a global slowdown in fintech growth and funding. Despite the difficult financial market conditions, Endowus has continued to experience accelerated growth with group assets now crossing US$5b.
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Havas Group’s Organic Pacific bolsters its team with four new hires
Posted on August 8, 2023
by Aliza Carmona
Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with four new hires, including Nathan Dann as head of entertainment, Emily Macgroarty and Lauren Patterson as account managers, and Alexander Hon as the new account coordinator.
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How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
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Ministry of Home Affairs reminds Singaporeans of safety roles in empowering security campaign
Ministry of Home Affairs reminds Singaporeans of safety roles in empowering security campaign
Posted on August 8, 2023
by Brandon Yulolo
The new campaign by Wunderman Thompson Singapore and the Ministry of Home Affairs features everyday people and shows how they play their roles in protecting others simply by drawing on their personalities and innate strengths.
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Bondee appoints Fei Yu as new CEO as part of region expansion
Bondee appoints Fei Yu as new CEO as part of region expansion
Posted on August 8, 2023
by Brandon Yulolo
In her new role, Yu will be accelerating Bondee’s expansion effort and overseeing the platform's key operations and business developments, seeking to build out a talented team across different functions at its headquarters in Singapore and global offices across Japan, South Korea, and China.
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