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Category: Marketing

MARKETECH-PHOTOS-_1_ (1)
McDonald's Indonesia ventures into J-pop tracks to promote ‘Taste of Japan’ relaunch
Posted on August 21, 2023
by Aliza Carmona
McDonald’s Indonesia has revealed its new J-Pop advertisement jingle titled ‘Nihon No Fureeba’ written fully in Japanese, to promote the relaunch of McDonald’s ‘Taste of Japan’ burgers.
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Colonial First State launches B2B campaign for wealth management platform CFS Edge
Colonial First State launches B2B campaign for wealth management platform CFS Edge
Posted on August 21, 2023
by Teddy Cambosa
CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
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Canvas8 strengthens leadership team in Singapore; eyes expansion to new APAC markets
Canvas8 strengthens leadership team in Singapore; eyes expansion to new APAC markets
Posted on August 21, 2023
by Teddy Cambosa
Canvas8 has further strengthened its Singapore presence with the appointment of Andrea Ng as APAC insights director and the promotion of Hannah Langton from regional partnerships director for APAC to regional lead for APAC.
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UM Malaysia’s Audrey Chong announces departure from Mediabrands
UM Malaysia’s Audrey Chong announces departure from Mediabrands
Posted on August 18, 2023
by Teddy Cambosa
According to IPG Mediabrands, Chong aims to pursue opportunities outside the group.
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foodpanda, Tellscore partners with Tourism Authority of Thailand as part of ‘Amazing Thailand’ tourism campaign
Posted on August 18, 2023
by Aliza Carmona
Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the 'Amazing Thailand’ campaign.
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Majority of advertisers still struggle to harness programmatic advertising effectively: report
Majority of advertisers still struggle to harness programmatic advertising effectively: report
Posted on August 18, 2023
by Brandon Yulolo
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
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PRHK announces new board members and strategic direction
PRHK announces new board members and strategic direction
Posted on August 18, 2023
by Brandon Yulolo
With its new board members, PRHK’s focus remains to enable active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to gain meaningful connections and facilitate knowledge sharing. 
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Singapore MP member Tin Pei Ling announces Grab exit
Singapore MP member Tin Pei Ling announces Grab exit
Posted on August 18, 2023
by Teddy Cambosa
In a LinkedIn post, she said that she looks forward to embarking on a new journey in her career, and take on a more external-facing and commercial role in the tech sector.
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Travel brands need to align with Southeast Asian travel demand: report
Travel brands need to align with Southeast Asian travel demand: report
Posted on August 17, 2023
by Brandon Yulolo
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
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Society Pass launches digital advertising platform Thoughtful Media in PH, announces new head of operations
Posted on August 17, 2023
by Aliza Carmona
Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines.
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