Category: Marketing
Creative and media agency VaynerMedia has named Marcus Krzastek as international president amidst its global expansion, effective immediately.
Archetype has also noted that Lee’s role would not be replaced, and instead its collective of local leaders across APAC will be empowered to drive regional growth, supported directly by their global management team.
In an exclusive interview with MARKETECH APAC, Emmanuel shares that he will help accelerate Avon's online and offline retail expansion locally.
Many marketers, 4.9 out of 10, say they are not yet ready to implement and integrate generative artificial intelligence (GenAI), according to a report from Kantar, a marketing data and analytics company.
As part of its annual Valentine’s Day tradition, Cadbury 5 Star has teamed up with Ogilvy India for a bold new campaign that enlists older couples to disrupt the excitement surrounding V-Day.
AS Watson Group has appointed Clarice Au as the new chief executive officer of retail Hong Kong, entrusting her with the leadership of its four retail businesses in the city.
UNL Global, a mapping technology company in Singapore, is collaborating with GrabMaps to enhance its location services for businesses in Southeast Asia (SEA).
As Malaysia's e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
With over 20 years of research experience across the Asia-Pacific region, Isabel has been at the forefront of championing multiculturalism and cross-cultural in-depth understanding that amplifies the voices of multicultural communities in Australia and across borders.
