Category: Marketing
Hong Kong – DHL Express has been named the official partner of the newly opened Kai Tak Sports Park (KTSP), a collaboration aimed at attracting large-scale sports and entertainment events to Hong Kong and bolstering the city’s reputation as a leading hub for mega events in Asia. Under the partnership,...
At the heart of the campaign is an emotional, powerful AV piece that captures a young girl’s first-day playing team sport. The poignant story highlights the importance of belonging, growing, and creating strong, supportive communities.
Liverpool Football Club (LFC) is reuniting with adidas, striking a multi-year partnership anew.
Through visits at SMK Convent Kajang and Sekolah Seri Puteri Cyberjaya, students were able to interact with Sis Shay as she answered some of their pressing questions around hijabi haircare and other pertinent questions around the changes they face as youth.
Digital marketing agency Hashtag Interactive is set to lead MAAGAP Insurance’s brand evolution in the Philippines.
Book Nook, a learning hub powered by SM Supermalls, is expanding its activities lineup as it celebrates the significance of storytelling and creativity.
South Korea – After 41 years, Korean Air has unveiled a refreshed corporate identity, featuring a modernised take on its iconic Taegeuk symbol and an updated logo. Unveiled at the airline’s headquarters hangar in Seoul, Korean Air’s redesigned deep blue Taegeuk symbol took centre stage. The new design...
Hong Kong – Chinese e-commerce giant JD.com is reportedly set to expand into the Hong Kong market with the launch of its offline flagship store, ‘JD Mall,’ offering an immersive retail experience. According to a report by local media Ming Pao, JD Mall in Hong Kong is expected to mirror its mainland China...
Indonesia – As part of its expansion in Southeast Asia, Havas has formed a strategic alliance with Indonesia-based independent agency Moonfolks, uniting Havas’ media expertise with Moonfolks’ integrated and digital marketing capabilities. Operating as ‘Havas Moonfolks,’ the partnership will offer...
Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt. Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels....
