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Category: Marketing

keane pearce shaw director electriclime
electriclime° adds director Keane Pearce Shaw to its roster
Posted on May 29, 2025
by Aliza Carmona
Australia – electriclime° has signed director Keane Pearce Shaw for exclusive representation across Asia and Australia-New Zealand (ANZ), adding to its roster a filmmaker known for high-energy, visually distinctive storytelling. Shaw brings a kinetic, character-driven approach to filmmaking, often blending...
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david droga accenture song ceo step down
David Droga to step down as CEO of Accenture Song; takes on vice chair role at Accenture
Posted on May 29, 2025
by Aliza Carmona
USA – David Droga will step down as chief executive officer of Accenture Song at the end of the fiscal year, transitioning to a broader strategic role as vice chair of Accenture, the company announced. The move marks a significant chapter in the career of one of the most influential creative leaders...
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Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Posted on May 29, 2025
by Teddy Cambosa
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
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Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Posted on May 28, 2025
by Fatima Baduria
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
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teads hk taiwan attention measurement
Teads brings advanced attention measurement to Hong Kong and Taiwan
Posted on May 28, 2025
by Aliza Carmona
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers...
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What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Posted on May 28, 2025
by Teddy Cambosa
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
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Curtin University taps Monks as strategic digital experience agency
Curtin University taps Monks as strategic digital experience agency
Posted on May 28, 2025
by Teddy Cambosa
The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.
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so drama advisory panel updated main
So Drama! Entertainment launches inaugural Advisory Panel to spearhead strategic growth
Posted on May 28, 2025
by Aliza Carmona
Singapore – So Drama! Entertainment has launched its inaugural Advisory Panel, marking a bold step in its transformation journey and reinforcing its commitment to reimagining how it creates, communicates, and connects with audiences. The newly formed panel comprises eight individuals from across the...
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britannia milk bikis chess campaign
Aspiring chess players stand a chance to face Gukesh Dommaraju in Britannia’s interactive campaign
Posted on May 28, 2025
by Aliza Carmona
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
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Ayala Malls forges partnership with Summit Outdoor Media for OOH solutions
Ayala Malls forges partnership with Summit Outdoor Media for OOH solutions
Posted on May 28, 2025
by Fatima Baduria
Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.
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