Category: Marketing
Indonesia – The Indonesian government is considering new tax regulations that would require e-commerce platforms to withhold a portion of sales income from sellers, according to a Reuters exclusive citing two industry sources familiar with the matter. Under the proposed policy, platforms would be obligated...
Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign. The new public service campaign was developed in partnership with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing...
India – Madison Media Plus, part of Madison World, has named Saumya Agarwal as its new vice president, strengthening its leadership team amid continued business growth. With over 18 years of experience in integrated marketing communications, Agarwal has held leadership roles at major industry names including...
By reimagining radio in a modern, digital form, LG is hoping to evoke that same sense of unity and warmth, especially at a time when many feel isolated despite being constantly connected.
Hong Kong – Klook has teamed up with Grey Hong Kong to launch its latest campaign, spotlighting the joy of instinctive, unplanned travel — told through the whimsical lens of a goose on the loose. Titled ‘Go Wild with Travel (Klook 我要放飛)’, the campaign reframes travel for Hongkongers as a spontaneous...
Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record.
Hong Kong – Octopus has teamed up with DDB Group Hong Kong to roll out “Octopus Go”, a new brand platform ushering in a broader era of accessibility—backed by a citywide campaign shaped by real-time movement data to inform its music, media, and messaging. Drawing on its extensive transaction data, Octopus...
Launched across cinema, broadcast video on demand (BVOD), radio, out-of-home, digital, and social media, the campaign features a series of cinematic films blending real-world AFP action with relatable, community-based storytelling.
Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying. As part of the mandate, WPP Media will also handle analytics...
The initiative is expected to support key decision-making in marketing, infrastructure planning, and investment attraction, while also allowing tourism operators to spot emerging trends and fine-tune their offerings accordingly.
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