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Category: Marketing

Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Posted on July 21, 2023
by Brandon Yulolo
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
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8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Posted on July 21, 2023
by Ivan Gallegos
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
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IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
Posted on July 21, 2023
by Teddy Cambosa
The new moves play a significant role in Octagon’s expansion into APAC, especially with the region hosting several sporting events such as the 2023 FIFA Women’s World Cup, Brisbane 2032 Olympic and Paralympic Games.
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Surjo Dutt appointed as chief creative officer at Dentsu Creative India
Posted on July 21, 2023
by Gian Japsay
In his new role, Dutt will be responsible for leading the agency's creatives, coordinating with creative teams, and developing solutions that make use of modern creativity for brands and aid business expansion. 
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UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
Posted on July 21, 2023
by Brandon Yulolo
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care. 
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Grab to acquire SG taxi operator Trans-cab via GrabRentals arm
Grab to acquire SG taxi operator Trans-cab via GrabRentals arm
Posted on July 21, 2023
by Teddy Cambosa
With Grab’s allocation technology, Trans-cab drivers will be assigned bookings in a highly efficient and intelligent way, maximising their productivity so they can earn more. 
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Bossjob
PH career platform Bossjob expands into Japanese market
Posted on July 20, 2023
by Ivan Gallegos
The platform's AI-powered direct chat model promises an enhanced user experience, streamlining the talent acquisition process for Japanese employers.
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Redhill appoints Windy Anindiya Putri as country head of Indonesia
Redhill appoints Windy Anindiya Putri as country head of Indonesia 
Posted on July 20, 2023
by Brandon Yulolo
As country head, Putri will be working closely with Redhill’s management team and local stakeholders to oversee operational functions and develop new business in Indonesia, strengthening the agency’s presence and expanding its local network.
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Spartan Motor Company appoints DBC2 as marketing agency, to promote The Spartan in Australia
Posted on July 20, 2023
by Gian Japsay
Performance automobile manufacturer Spartan Motor Company has appointed DBC2 as its marketing agency of record. DBC2 has been tasked with developing the brand identity of Spartan Motor Company, including a new style, messaging, and brand strategy. 
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Starbucks Blackpink
Starbucks, BLACKPINK team up for summer-themed limited offerings
Posted on July 20, 2023
by Ivan Gallegos
The partnership will be launched across nine markets in the Asia-Pacific region on July 25 for a limited time and offerings for fans and customers alike. These markets include Taiwan, Hong Kong, Indonesia, Korea, Thailand, Malaysia, Vietnam, the Philippines, and Singapore.
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