Category: Marketing
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
Filipino artist Kim Chui’s face has been covered in Julie’s Bakeshop’s tarpaulins in a Davao City branch.
Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.
USA – We. Communications has introduced a brand refresh that includes a new logo, an updated name, and a revised vision, reflecting its approach to helping businesses navigate communication challenges in a rapidly changing world. The refreshed We. Communications brand focuses on simplifying complex ideas...
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach...
Orchestrating a social media frenzy, KFC and Publicis Thailand teamed up with food influencer Bankii.
India – Digital agency ADK Global India has partnered with Mumbai-based PR firm The PR Stop. to enhance its market presence. The collaboration focuses on integrating data, creativity, and technology to refine consumer engagement strategies. The PR Stop. specialises in content development, media relations,...
Schulz joined Edelman in 2019 to lead its German operations and has been successful in expanding the firm’s presence, strengthening its market position and driving business growth.
Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan. With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear...
Bastiaan’s appointment comes after Domino’s forecasted that sales in Malaysia will be affected by geopolitical issues, and are expected to be negative until the second quarter of FY25.
