Category: Marketing
The campaign, titled ‘Project NarrAItive,’ highlights how technology can eliminate language barriers among generations.
Under the renewed agreement, MAG and STB will launch destination marketing campaigns featuring Malaysia Airlines and Firefly crew exploring Singapore’s iconic landmarks.
Indonesia – Kao Corporation, a Japan-based manufacturer of personal care, household products, cosmetics, and specialty chemicals, is expanding its footprint in Asia with the launch of its luxury skincare brand, SENSAI, in Indonesia, marking its latest move in the region’s growing beauty market. Kao’s...
A revered media leader in Malaysia with 20 years of management experience under his belt, Bala returns to dentsu after close to nine years at IPG Mediabrands, where he was pivotal in establishing the network as its CEO. Prior to that, he was with Carat Malaysia, part of dentsu media brands, for four...
China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth. In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective...
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
Nancy Reyes, CEO at BBDO Worldwide, stated that while people often say advertising is dead, and that being big is bad–big is old, and they believe that it’s small minded to think big is bad.
Singapore – So Drama! Entertainment has unveiled a bold brand refresh, introducing a new logo, website, and brand film alongside the launch of a dedicated Creative Innovation division to drive its next phase of growth and creativity. As part of its brand refresh, So Drama! has introduced a newly designed...
Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend. This February, Japan...
SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
Said challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
