Category: Marketing
Both agencies have operated for 15 years and established themselves as category leaders. The newly merged business will be known as Thompson Spencer Group, with both the Reason and Thompson Spencer businesses operating in market under the leadership of Melanie Spencer and Tim Pointer as co-CEOs.
Indonesia – Embracing the spirit of Ramadan, McDonald’s Indonesia has partnered with Leo Indonesia to unveil a heartwarming campaign that highlights the power of family bonds and shared meals. The campaign revolves around the concept of ‘Satu Rasa,’ which carries a dual meaning in Bahasa Indonesia:...
Moreover, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.
Community Chest, the philanthropy arm of the National Council of Social Service (NCSS), is encouraging Singaporeans to dream of an inclusive future in its latest film activation with DDB Group Singapore.
Indonesia — Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia’s $20b advertising market. The agreement is projected to generate $300m within three years, providing brands,...
Production house electriclime° has appointed Jason Heller as its executive producer for Asia amidst the company’s expansion to Thailand.
Indonesia – Shopping app sessions rose 4% globally during Ramadan 2024, but Indonesia saw an 11% surge, reflecting strong engagement and repeat usage, according to a report by Adjust. Ramadan drives a surge in shopping as mobile-first consumers seek deals and Eid gifts. The report also highlights a surge...
The company has promoted Mariana Beatriz E. Zobel de Ayala and Mark Robert H. Uy to managing directors, and Jaime Alfonso E. Zobel de Ayala and Jaime Z. Urquijo to executive directors.
Manila, Philippines – With the news that the Michelin Guide is expanding its reach to review restaurants in the Philippines, many restaurants–especially in the target places of Metro Manila and its Environs, as well as Cebu–are now vying to get the coveted Michelin Star recognition, which has been used...
Philippines – AXA has introduced ‘AXA Bucket List Ai,’ a text-to-dream creator designed to inspire people to visualise their aspirations while emphasising the importance of protecting them against life’s unexpected challenges. Developed with Publicis Groupe in Thailand, the Philippines, and...
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