Category: Marketing
Around 23% of market share in 2022 will be accounted for by insurgent disruptors as Southeast Asian consumers’ find ways to satisfy their unmet needs and evolving preferences, a report by Meta, Bain & Company, and DSG Consumer Partners revealed.
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
Skincare brand Olay has partnered with Publicis Groupe One Singapore for the launch of its newest campaign that targets the gender disparity in India’s STEM field.
Brand and digital studio Koto has announced the appointment of Melissa Baillache as executive creative director for APAC to expand the studio’s presence in key regional markets.
Deliveroo Singapore has partnered with the Singapore Cycling Federation (SCF) to raise awareness about rider safety. On Children's Day, they are hosting an event called "Deliveroo Rides Smart with Heart." Deliveroo's program aims to educate both riders and their children about safe cycling practices...
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
The appointment will see Mediahub undertake full funnel strategy, planning and activation across all channels for New Balance.
Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.
Ogilvy Sydney has announced three key senior appointments, which include Jane Jacob, who will serve as head of strategy, Clare Lambert, who takes on the role of Sydney client head, and Emily Shum, who joins as its customer experience director. All three of these appointments take effect immediately and...
In an exclusive interview with MARKETECH APAC, Kopi Kenangan stated that its Singaporean debut not only marks their continued foray into the the Southeast Asian market but also in response to a thriving local coffee scene in Singapore.
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