Category: Marketing
Aimed at raising awareness among consumers about the significant impact their choices can make, Grab’s ‘Wonder Fingers’ campaign with Heckler Singapore showed that scrolling through our phones could be used for better things like tapping for good.
Integrated communications agency APRW Pte Ltd. has been appointed as the PR agency of Muslim Pro, PUTIEN, ABA Productions, Oona Insurance, Nintendo, and several more to bolster their media relations and audience reach in SEA.
Part of the expansion of Kantar’s creative testing portfolio, the new attention framework gives advertisers a summary of an ad’s ability to capture viewers’ attention, gain a comparison to norms, and access a second-by-second trace to diagnose where attention is retained and lost.
In their new roles, Rooney will be assuming overall responsibility for SEA and India and collaborate with other APAC leaders, whilst Jetley will be instrumental in driving Channel Factory's sales efforts and building on key client relationships in the SEA region.
Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR. The collaboration intends to appoint a leadership role...
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive...
These appointments follow VideoTaxi’s recent client wins, as well as its Wellington office launch last month, advancing VT’s national expansion plans and business model development.
Community-based social service agency AMKFSC Community Services has unveiled a refreshed identity with the launch of a new logo and a new name, Allkin Singapore.
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