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Category: Marketing

MARKETECH-PHOTOS-_3_
Over 80% of Singaporeans believe banks should be held accountable for scam losses
Posted on November 2, 2023
by Aliza Carmona
More than four in five, or 84%, of Singaporeans said banks and financial institutions are liable to scam losses to a great extent, data from YouGov showed.
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Sona Iliffe-Moon appointed as Yahoo’s new global chief communications officer
Sona Iliffe-Moon appointed as Yahoo’s new global chief communications officer
Posted on November 2, 2023
by Teddy Cambosa
Moreover, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission, and will partner closely with Yahoo’s marketing to tell integrated stories at the intersection...
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MYER invites everyone to make holidays meaningful with new heartwarming Christmas campaign 
Posted on November 2, 2023
by Aliza Carmona
Upscale department store chain MYER has unveiled its newest inspiring Christmas campaign titled ‘Make Your Merry Meaningful’ via collaboration with creative agency Clemenger BBDO.
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POND'S Skin Institute unveils new campaign for brand revamp via Ogilvy Singapore
Posted on November 2, 2023
by Aliza Carmona
Unilever’s skin care brand Pond’s Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world.
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ZALORA launches immersive retail experience for year-end shopping season
ZALORA launches immersive retail experience for year-end shopping season 
Posted on November 2, 2023
by Brandon Yulolo
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
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SPH Media to acquire Tech in Asia
SPH Media to acquire Tech in Asia
Posted on November 2, 2023
by Teddy Cambosa
TIA’s commitment to high-quality content and events, is well aligned with BT's vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.
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Hongkong Land partners with American Express to serve premium services to customers
Posted on November 1, 2023
by Aliza Carmona
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
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MARKETECH-PHOTOS
Shopee unveils 3D billboard runway show for shopping festival in Malaysia
Posted on November 1, 2023
by Aliza Carmona
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
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Jack Morton, Weber Shandwick Australia launch new content agency Vocal
Jack Morton, Weber Shandwick Australia launch new content agency Vocal
Posted on November 1, 2023
by Teddy Cambosa
Spearheaded by Tom Abood, the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to...
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Microsoft’s CMO Chris Capossela to leave company after three decades
Microsoft’s CMO Chris Capossela to leave company after three decades
Posted on October 31, 2023
by Teddy Cambosa
In a communication by chief executive officer Satya Nadella, he said that through the years Capossela has been with the company, he has shown a terrific job as their CMO driving revenue and brand love for the company.
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