Category: Marketing
The data also shows significant shifts in buying behaviour – Australians are cutting back on big ticket items like cars and overseas holidays, shifting their expenditure and saving more as they continue to grapple with the high cost-of-living. But they are still spending, redirecting their hard-earned...
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
This installation invites visitors into the lives of three women in maritime: a captain, a fourth engineer, and a deck cadet, all graduates of ALAM, Malaysia’s leading maritime academy and part of the MISC Group.
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region.
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
The Public Relations Society of the Philippines (PRSP) is condemning the alleged use of fake social media accounts to spread disinformation against the Philippines’ claims in the West Philippine Sea.
China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin...
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Creative agency The Secret Little Agency (TSLA) has appointed Ng Li Ting as business director to boost its earned media capabilities.
