Category: Marketing
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
Golden Hind's plan for worldwide expansion includes the important component of introducing EGGDROP to the Philippine market. Their goal is to provide Filipino customers with a novel culinary experience that combines delicious and health-conscious options.
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
This strategic move aims to help Indonesian clients provide more individualised experiences. It is facilitated by Accenture Song, the company's tech-powered creative group. Increasing client involvement is the aim in order to achieve long-term business growth.
With a 30.2% WOM exposure score, the nature-themed retail complex Changi Airport Jewel is Singapore’s most talked-about retail and leisure space over the month of November, data from YouGov BrandIndex revealed.
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot's most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities...
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items.
Artemis Communications, an independent communications agency, has been appointed by security service provider First Security to oversee their social media marketing and Google advertising with immediate effect. Artemis will also begin supporting First Security's public relations and communications activities...
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