Category: Marketing
AIA Singapore has announced the appointments of Irma Hadikusuma as chief marketing and proposition officer and Peter Lee as chief technology officer. Their roles will take effect on December 1 and November this year respectively.
Volkswagen India has partnered with integrated marketing agency DDB Mudra Group for its latest ‘Whatever Diwali Brings You, We Got You’ campaign that explores the chaotic fun of last-minute Diwali preparations.
Spanning 38,400 square feet, the expansive store will feature MUJI's increased product range across various concepts, scales, and varieties, including the Singapore-first MUJI Renovation.
Melbourne, Australia – With the recent cases of economic downturn, a state of account-based marketing report from advertising agency xGrowth demonstrated how market leaders across the APAC region bring modern B2B marketing approaches into service, leveraging account-based marketing. Key insights from...
Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities. Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter...
Singapore – In an effort to establish meaningful connections with guests, global hospitality group Accor has recently partnered with Accenture to spearhead its forthcoming digital content strategy. This follows their commitment to increase the brand’s content production scalability and consistency in...
Coles 360 has teamed with out-of-home (OOH) adtech company Broadsign to improve the Coles 360 network of digital screens at shop entrances. Coles continues to partner with its cooperation with NOVA Entertainment, extending the Coles Radio arrangement, following a thorough examination of the Australian...
Prior to her appointment, Johnson served as the chief marketing officer of Talkdesk, where she led the firm’s marketing organisation through a transformative growth period, taking the company from 66th place in the Forbes Cloud100 list in 2019 to 8th place in 2022 and 2023.
Full sensory experience agency The Company We Keep (The CWK) has expanded its SEA team and offerings with the addition of Tam Xu as project director and Nicole Pow and Deon Tan as project managers.
Almost half, or 44%, of Thai consumers are more trusting of GenAI’s content, and 42% believe it is safe for use, a report from Publicis Sapient revealed.
